Loewe SS-2026 Campaign: Confident, Modern, Playful, Optimistic and Joyful

Loewe Spring-Summer 2026 Campaign Lensed by Talia Chetrit AOC Fashion

Actors from the worlds of film and theater Beau Gadsdon, Chen Duling, Isla Johnston, Talia Ryder, and True Whitaker invite a look at their high-impact Loewe [IG] Spring/Summer 2026 campaign powered on color and modernism.

Jodie Barnes styles the photo shoot with art direction by Carina Frey & Stefanie Barth and photography by Talia Chetrit [IG].

Americans Jack McCollough and Lazaro Hernandez of Proenza Schouler fame took the helm of Loewe, when Jonathan Anderson was announced as the new creative director at Dior.

Loewe has been strong out of the gate under its new creative directors.

“They are serious and enthusiastic at the same time, exuberant and yet very focused,” said Loewe CEO Pascale Lepoivre of the creative pair. Sidney Toledano, then advisor to LVMH chair and CEO Bernard Arnault, agreed: “Their greatest strength is energy and joy — they are extremely positive and full of vitality.

Searching for Joy

In China, Loewe’s Spring 2026 campaign ads are praised for the collection’s vibrant aesthetic and wearability, expressed now in imagery that China’s younger people celebrate as confident, modern, playful and optimistic.

Yes, AOC Friends. The word ‘Joy’ is on AOC’s radar in a big way. We need some . . . not just a little bit . . . but a whole lot of JOY!. . . inspired by our shared humanity and diverse communities worldwide.

That deep dive comes next because specific criteria help define communal joy in 2026.