Louise Trotter's Bottega Veneta Enjoys Big Love in China

Louise Trotter's Bottega Veneta Summer 2026 Campaign by Juergen Teller AOC Fashion

Under Creative Director Louise Trotter [IG], Bottega Veneta continues its ascent among Chinese luxury consumers. Bottega’s Spring/Summer 2026 campaign — covered with lavish praise in China — was shot in Venice by Juergen Teller. Models include Anine Van Velzen, Bai, Libby Bennett, Liya Kebede, Saul Symon, and Sihana Shalaj. / Hair by Kei Terada; makeup by Pat McGrath

Jing Daily calls the brand ‘Kering’s Crown’. Better yet and following high praise — China calls Bottega Veneta Kering’s ‘golden child’. Venice is a deeply symbolic city for Anne — the only city where she’s slept until noon.

Trotter’s October 2025 runway debut resonated deeply in the hearts and minds of Chinese consumers, drawing over 130 million Weibo views and widespread acclaim. “Quiet luxury can be expressive” was the prime sentiment that rippled across Chinese social media platforms, where fashion critics like @Pekaboom praised Trotter’s poetic modernity, writes JD.

It’s worth noting that Louise Trotter’s predecessor is Matthieu Blazy, now creative director of Chanel. My sources tell me this morning that love is deep in China for Blazy as a humanist and diplomatic shepherd of sincere intention to understand and honor the deep wisdom accrued over thousands of years by the Chinese people.

With similar humility — after spending countless years of my life in Asia — Blazy and I are traveling on the same moonbeam.

While Anne of Carversville certainly lacks the resources of Chanel, it’s clear to me that my intention to do my best in the realm of international storytelling and advocating for all international creatives with humancentric intentions is well-received in China. I’m grateful for this opportunity to speak directly across such a wide audience.

Meanwhile, back at Kering CEO Luca de Meo’s ‘radical restructuring’ of the ailing luxury conglomerate is well underway. Bottega Veneta’s star is rising everywhere. Significantly smaller than the constantly-shrinking Gucci, de Meo sees multiple positives around Bottega, including its deep hug in China. He has similar sentiments about Saint Laurent.

As for Gucci, de Meo is bullish but also pragmatic. The former top executive at Renault is not one to make false promises. Financial reporting is not a marketing PR release event. Unless the results are quite spectacular, of course. ~ Anne