Under Creative Director Louise Trotter [IG], Bottega Veneta continues its ascent among Chinese luxury consumers. Bottega’s Spring/Summer 2026 campaign — covered with lavish praise in China — was shot in Venice by Juergen Teller. Models include Anine Van Velzen, Bai, Libby Bennett, Liya Kebede, Saul Symon, and Sihana Shalaj. / Hair by Kei Terada; makeup by Pat McGrath
Jing Daily calls the brand ‘Kering’s Crown’. Better yet and following high praise — China calls Bottega Veneta Kering’s ‘golden child’. Venice is a deeply symbolic city for Anne — the only city where she’s slept until noon.
Trotter’s October 2025 runway debut resonated deeply in the hearts and minds of Chinese consumers, drawing over 130 million Weibo views and widespread acclaim. “Quiet luxury can be expressive” was the prime sentiment that rippled across Chinese social media platforms, where fashion critics like @Pekaboom praised Trotter’s poetic modernity, writes JD.
