British designer Sarah Burton is totally honest, speaking with William Middleton for W Magazine [link] two days before her second showing as Givenchy’s creative director.
The interview is part of a Givenchy fashion story ‘Strength and Sensibility’ featuring Burton’s hand-picked, super-femme model and actor Kaia Gerber. Camilla Nickerson styles the fashion shoot lensed by Craig McDean [IG].
Kaia signed on in November to play her mother Cindy Crawford opposite Homer Gere, son of Richard Gere. The new TV show ‘The Shards’ arrives 30 years after Cindy Crawford and Richard Gere's divorce and will play on the FX platform.
“When we think of how to empower a woman, she’s often put in a suit or something constructed, something male,” Burton says. “Instead, I was looking at female iconography and how it can be used to make a woman feel incredibly powerful. I wanted to look at sexuality and sensuality, revealing bits of the body in certain ways.”
Givenchy designer and creative director Sarah Burton grabs media focus for her Fall 2025 Campaign and its embrace of humanist values. In a quiet, elegant, modern strategy, Givenchy sends a signal to Burton’s clients old and new, that they are welcomed with a warm embrace by the maison. Thank you, Sarah Burton.
Burton happily embraces a wide spectrum of women in new ways, breaking the mold with a unique campaign message that Humanism 101 chief Brunello Cucinelli will love.
“The beauty of all women inspires me — including my team,” Burton said. “I wanted to capture the brilliant women I work with amongst the cast — real moments with everyone working together.”
Models Anok Yai, Sora Choi and Jill Kortleve showcase the Alexander McQueen Fall Winter 2020.21 campaign. Camilla Nickerson styles the shoot for images by Jamie Hawkesworth.
