Givenchy designer and creative director Sarah Burton grabs media focus for her Fall 2025 Campaign and its embrace of humanist values. In a quiet, elegant, modern strategy, Givenchy sends a signal to Burton’s clients old and new, that they are welcomed with a warm embrace by the maison. Thank you, Sarah Burton.

The Givenchy campaign, lensed by Collier Schorr [IG] joins the current Polo Ralph Lauren x Oak Bluffs campaign under a new heading AOC is calling Humanism 101.

We make this decision at a crucial moment when these values are under direct attack by American foes seeking to dramatically redefine the American dream, our citizenry and our identities as people.

This attack is coming majorly from the Trump Administration. But many members of the far-left actually seek to eliminate the word woman from our national, legal vocabulary. AOC stands opposed to that drive.

Burton happily embraces a wide spectrum of women in new ways, breaking the mold with a unique campaign message that Humanism 101 chief Brunello Cucinelli will love. “The beauty of all women inspires me — including my team,” Burton said. “I wanted to capture the brilliant women I work with amongst the cast — real moments with everyone working together.”

English makeup artist Lucia Pieroni and English stylist Camilla Nickerson, two of Burton’s longtime collaborators, appear in the campaign with “ big smiles, and wear loose all-black outfits, which never cease to be de rigueur for fashion professionals”, writes WWD.

Asked for her reaction to inclusion in the campaign, Pieroni volunteered thoughtful words: “To be honest I was petrified! I’ve lived my entire professional life behind the camera, and my initial reaction to being on the other end of the lens was abject terror!”

Seconds later the makeup artist found her grounding with her teammates, adding: “But I knew I was in the hands of a great team of women. Collier, Sarah and Camilla made it a really fun experience . . We were in it together.”

And then, Pieroni expressed gratitude for Nickerson’s styling of her, saying “She put me in the most beautiful cashmere coat and a shirt, which I loved.”

In our evolving world, luxury labels must understand that vast swaths of their female clientele — and many men and others rejecting gender labels entirely — care deeply in our hearts and minds about our shared, humanist values.

In a refreshing twist, Sarah Burton has acknowledged the enormous contribution of an entire team to her success and now the future success of Givenchy. As WWD reminds us, not all of Burton’s rat pack is represented in this maiden outing. One assumes we will see them in the future.

AOC is thinking of a great woman who on September 5, 1995 announced from Beijing to the world that “women’s rights are human rights”. She also explained in her 1996 book that society plays a role in raising children. In fact, “It takes a village”.

Sarah Burton has extended this concept into virgin territory with her new campaign that includes behind the scene collaborators in the fashion industry.

Professional models are not accustomed to being announced five segments down in a major ad campaign, but Burton’s is a fresh approach. Emeline Hoareau, joins the strong, ‘nice’ woman fight club, as do Eva Herzigova, Liu Wen, Kaia Gerber, Nyadoula Gabriel and Vittoria Ceretti — pictured alone and with Schorr.

Gerber appeared in Burton’s first digital campaign this summer, lensed by Dutch actor, writer and film director Halina Reijn [IG]. She returns for this exciting campaign as a filmmaker.

The Givenchy Fall 2025 campaign drops at a time when countless professionals and clients are wondering how women will be portrayed under Jonathan Anderson’s Dior. No one has championed women’s rights and women’s lives more than his Dior creative director predecessor Maria Grazia Chiuri.

AOC is giving Anderson a lot of space and trust, based on his past works. Today is tangible and we can drink it in. Sarah Burton’s smaller LVMH brand Givenchy campaign might just be ‘The Little Engine That Could’.

We’re with you, Burton. Thank you.

AOC will find the link for a reflection I wrote in 2009 about eight women-only trains for women in India. They were physically groped constantly by male strangers, as they tried to get to work and back home every day to take care of their families. So India tried trains for women only, based on the success of Mumbai’s ‘Ladies Specials’ trains, launched in 1992. We will issue an update on this story.

I never dreamed that my American experience would be one where I’m feeling like the little engine that must. Heads up, my friends. Believe what you are seeing, including whether women have a right to exist defined by ourselves and not the uber left-wing and uber right-wing crackpots around us. Legal personhood for our fertilized eggs is the next big drive against us. It’s been going on since 2010, but the target legislation is going mainstream in Trump’s America. ~ Sending TRUE GRIT love. I’ve told you for almost 20 years this minute was coming. It’s here. Anne