Humanism 101: Sarah Burton Givenchy Fall 2025 Campaign Lensed by Collier Schorr AOC Fashion

Givenchy designer and creative director Sarah Burton grabs media focus for her Fall 2025 Campaign and its embrace of humanist values. In a quiet, elegant, modern strategy, Givenchy sends a signal to Burton’s clients old and new, that they are welcomed with a warm embrace by the maison. Thank you, Sarah Burton.

The Givenchy campaign, lensed by Collier Schorr [IG] joins the current Polo Ralph Lauren x Oak Bluffs campaign under a new heading AOC is calling Humanism 101.

Burton happily embraces a wide spectrum of women in new ways, breaking the mold with a unique campaign message that Humanism 101 chief Brunello Cucinelli will love. “The beauty of all women inspires me — including my team,” Burton said. “I wanted to capture the brilliant women I work with amongst the cast — real moments with everyone working together.”

English makeup artist Lucia Pieroni and English stylist Camilla Nickerson, two of Burton’s longtime collaborators, appear in the campaign, along with photographer Collier Schorr with smiles, and wearing loose all-black outfits, which never cease to be de rigueur for fashion professionals”, writes WWD.

In a refreshing twist, Sarah Burton has acknowledged the enormous contribution of an entire team of behinds the scenes people vital to her personal success and now the future success of Givenchy.

In our evolving world, luxury labels must understand that vast swaths of their female clientele — and many men and others rejecting gender labels entirely — care deeply in our hearts and minds about our shared, humanist values. We are inspired by the approach Sarah Burton chose to embrace for Givenchy.

Professional models are not accustomed to being announced five segments down in a major ad campaign, but Burton’s is a fresh approach. Emeline Hoareau, joins the strong, ‘nice’ woman fight club, as do Eva Herzigova, Liu Wen, Kaia Gerber, Nyadoula Gabriel and Vittoria Ceretti — pictured alone and with Schorr in the lead image top of page.

Gerber appeared in Burton’s first digital campaign this summer, lensed by Dutch actor, writer and film director Halina Reijn [IG]. She returns for this exciting campaign as a filmmaker.

The Givenchy Fall 2025 campaign drops at a time when countless professionals and clients are wondering how women will be portrayed under Jonathan Anderson’s Dior. No one has championed women’s rights and women’s lives more than his Dior creative director predecessor Maria Grazia Chiuri.

AOC is giving Anderson a lot of space and trust, based on his past works. Today is tangible and we can drink it in. Sarah Burton’s smaller LVMH brand Givenchy campaign might just be ‘The Little Engine That Could’.

We’re with you, Burton. Thank you. ~ Anne