Victoria's Secret 2025 Very Sexy Campaign with Candice, Devyn and Imaan AOC Body

Candice Swanepoel, Devyn Garcia and Imaan Hammam front the new Victoria’s Secret [IG] 2025 Very Sexy Campaign. As sexy comes roaring back, photographer Yulia Gorbachenko [IG] turns her woman-friendly lens on three of the hottest women riding the VS carousel.

Celia Azoulay styles the campaign with strong woman props and a smoldering color palette with shades of black, burgandy, fuchsia and plum.

Riding the VS Business Carousel

I say carousel, because Victoria’s Secret has spun around its constantly changing redefinition project two full twirls since Ed Razek resigned in August 2019. I don’t know a successful brand who has run a bulldozer through its business twice in five years and survived. But CEO Hillary Super is highly-qualified and up for the balancing act.

Several financial analysts are supporting her, but when you have demands from key investors — and they make a lot of sense — you have a serious problem.

The two key investors are BBRC International, the investment firm of Australian billionaire Brett Blundy, who owns about 13% of Victoria’s Secret. The second is Barington Capital, led by CEO James Mitarotonda, a New York-based hedge fund with a smaller stake of about 1%. The situation requires its own financial post, lest we annoy readers with a long list of complaints and demands delivered by her investors to VS CEO Super.