If winter 2025/26 skiing in Europe is your passion, a negative Quasi-Biennial Oscillation [QBO] is expected, which could lead to a weaker polar vortex and a greater chance of cold spells in Europe. If your response is “Stick with fashion, Anne”, you are probably right.

The Casablanca Paris Ski Campaign Winter 2025-26 is easy on the eyes, with models Fares Ben M’barka and Nadine Kirilova fronting designer Charaf Tajer’s classic — even patriotic — retro color palette. There’s only one color scheme with equal appeal on both sides of the Atlantic, and that’s red-white-blue.

Casablanca teamed up with Faction Skis [IG] in their first-ever ski capsule, created with Tajer and Steve Grimes, Casablanca’s brand and art director. Photographer Per Appelgren [IG] captured the luxury brand campaign created with its Gen Z audience in mind.

Casablanca Paris Store

Casablanca opened its first stand-alone store in 2025, located at 62 Rue du Faubourg Saint-Honoré. Located close to the Hermès store, Casablanca is “shaking up the neighborhood with a colorful, youthful energy and interiors inspired by ancient Greece, Japan and the game of tennis”, according to WWD.

Founded in 2018 by Charaf Tajer, Casablanca is very much a Gen Z brand, and they like that it offers a positive take on the world, and a beautiful escapism. They see it as ‘their’ luxury brand, not the brand of their parents or the generations that came before. There’s a sense of ownership, and the community is strong and diverse. That really resonates with Gen Z,” Frederick Lukoff, the brand’s CEO explained in the same June 2025 interview.

Casablanca in Beverly Hills

In early November 2025, Casablanca opened its second store, located at 469 North Canon Drive in Los Angeles. The 5,400-square foot space delivers 3,700 square feet of sidewalk frontage windows, which is a highly-unusual asset.

On the East Coast, the French-Moroccan brand executed a complete takeover of Montaulk’s The Surf Lodge this summer.