Casablanca S/S 2024 Campaign with Maty Fall and Mumin Jangani by Jordan Hemingway
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Casablanca’s founder and creative director Tajer, now working with former Stella McCartney chief Frederick Lukoff as Casablanca CEO, presents a romantic, futuristic vision of Nigeria, West Africa in these near-mystical displays of the Golden Age of its African cinema in the mid-1900s.
Much of modern Africa’s identity is defined by its prolific use of cell phones, which skipped over landlines and laptops both.
Motorcycles and scooters for transportation are also front and center, in motion all over the vast continent.
In AOC’s first DHL shipment of artisan beads out of Nigeria’s neighbor Accra, Ghana, Anne has an image of our package being handed over to the helmeted motorcycle/scooter DHL driver by the makers.
He drove away waving with her package held high; and that package was in her eager to get-to-work hands 4 days later in Virginia.
Once and for all, Africa is rising, and Casablanca’s Paris-based Charaf Tajer taps this magnetic, romantic but futurism-enhanced, Nigerian reality in this S/S 2024 Campaign.
