Miu Miu Taps Into Global Trends Among Young Women That Might Surprise You

Miu Miu Taps Into Global Trends Among Young Women That Might Surprise You AOC Fashion

Models Kris Krystal, Ploy Chobsawang, Rachel Agbonze and more are styled by Lotta Volkova in the Miu Miu [IG] Prelude Collection 2016 campaign. Danish photographer Julie Greve [IG] shoots the campaign, confirming her self-descriptor as an artist whose work explores ideas of coming of age and female identity.

Greve’s work looks for and reveals complex emotion in her subjects — and we are looking at that deeply personal and challenging aspect of the lives of Miu Miu’s young women — no matter how affluent is their family heritage.

There’s a utilitarian vibe in the Prelude Collection, Miu Miu’s first release of the year, one that draws on work and outerwear, juxtaposing fashion with function — with a result Miu Miu calls ‘irreverent elegance’. There’s a practicality to this vision of lived-in luxury that sits well with the brand’s brainiac young women positioning.

Global Trends in Young Women’s Goals and Relationships

On the topic of Miu Miu’s brainiac young women, AOC spent time today getting out of the minds of America’s young women, with questions about young women worldwide. No wonder they seem so serious in Miu Miu campaigns.

This issue has been on AOC’s mind after posting the recent Miu Miu Holiday 2025 Campaign.

The trend of young women deprioritizing, delaying, or opting out of relationships with men is a widespread phenomenon, particularly across ‘rich’ or developed countries.

Data indicates a ‘great relationship recession’ is underway globally, with singlehood rising in 26 out of 30 surveyed developed nations. Follow link top of page to read the details.