The CasablancaParis Ski Campaign Winter 2025-26 is easy on the eyes, with models Fares Ben M’barka and Nadine Kirilova fronting designer Charaf Tajer’s classic — even patriotic — retro color palette. There’s only one color scheme with equal appeal on both sides of the Atlantic, and that’s red-white-blue.
Casablanca teamed up with Faction Skis [IG] in their first-ever ski capsule, created with Tajer and Steve Grimes, Casablanca’s brand and art director. Photographer Per Appelgren [IG] captured the luxury brand campaign created with its Gen Z audience in mind.
Designer Charaf Tajer shares Casablanca [IG] S/S 2024 campaign images styled by Ola Ebiti. Models Maty Fall and Mumin Jangani are lensed by Jordan Hemingway [IG]./ Hair by Karim Belghiran; makeup by Anne Sophie Costa
Charaf Tajer‘spre-Spring 2024 Casablanca Campaign makes a sophisticated play for a monied, athletic elegance and varsity chic-inspired cafe-society crowd.
The romantic mood of the movie ‘Casablanca’ itself ebbs quietly through the campaign, signposts for a WWII cafe society crowd that embraced classic notions of honor, loyalty, friendship and duty in a 2024 global political climate that’s testing all those values — and turning them inside out.
Count Maggie Maurer in as a member of the Resistance, joined by Valentin Caron. Corentin Leroux [IG] photographs the campaign, with art direction by Rashid Barbiker and styling by Francesca Parise./Hair by Ryan Mitchell; makeup by David Koppelaar
The unique lineup of Anok Yai, Alton Mason & Nicolas Cage for Casablanca’s FW 2022 campaign deserves praise for ingenuity. Indy actor Nicolas Cage purchased a Casablanca shirt at the Maxfield LA pop-up store — a fashion action that prompted Cage to develop a soft spot in his heart for the brand. Photographer Hugo Comte [IG], a close friend of the designer also loved the Cage connection, and the campaign rolled towards fruition, with styling by Helena Tejedor and art direction by Olivier Leone.
