Casablanca’s Charef Tajer has joined the global, good-vibes, marketing movement. Speaking of “a natural synergy” with the French patisserie Ladureé in light of “a shared attention to detail, a classic yet colorful palette . . . ” the founder closes in on what is hopefully a beyond-this-season moment with “ . . . and above all, an appreciation for beauty and joy.”
AOC is not moved at all by the new Dior. But if Dior looked like Casablanca, it would be more akin to Karl Lagerfeld’s vision of Chanel, but without the cynicism. Anderson’s sweet Dior young ladies would never take a full-frontal bite of the cotillion cake.
Ready to write “ . . . and neither would Blazy’s”, AOC is suddenly in a rare retreat.
Blazy and Nair have so blown out the rafters with fashion mantras of joy, positivity and confidence that Chanel women are proud of being so versatile. Even a little-bit of a renegade when it comes to eating cake.
The CasablancaParis Ski Campaign Winter 2025-26 is easy on the eyes, with models Fares Ben M’barka and Nadine Kirilova fronting designer Charaf Tajer’s classic — even patriotic — retro color palette. There’s only one color scheme with equal appeal on both sides of the Atlantic, and that’s red-white-blue.
Casablanca teamed up with Faction Skis [IG] in their first-ever ski capsule, created with Tajer and Steve Grimes, Casablanca’s brand and art director. Photographer Per Appelgren [IG] captured the luxury brand campaign created with its Gen Z audience in mind.
Designer Charaf Tajer shares Casablanca [IG] S/S 2024 campaign images styled by Ola Ebiti. Models Maty Fall and Mumin Jangani are lensed by Jordan Hemingway [IG]./ Hair by Karim Belghiran; makeup by Anne Sophie Costa
Charaf Tajer‘spre-Spring 2024 Casablanca Campaign makes a sophisticated play for a monied, athletic elegance and varsity chic-inspired cafe-society crowd.
The romantic mood of the movie ‘Casablanca’ itself ebbs quietly through the campaign, signposts for a WWII cafe society crowd that embraced classic notions of honor, loyalty, friendship and duty in a 2024 global political climate that’s testing all those values — and turning them inside out.
Count Maggie Maurer in as a member of the Resistance, joined by Valentin Caron. Corentin Leroux [IG] photographs the campaign, with art direction by Rashid Barbiker and styling by Francesca Parise./Hair by Ryan Mitchell; makeup by David Koppelaar
The unique lineup of Anok Yai, Alton Mason & Nicolas Cage for Casablanca’s FW 2022 campaign deserves praise for ingenuity. Indy actor Nicolas Cage purchased a Casablanca shirt at the Maxfield LA pop-up store — a fashion action that prompted Cage to develop a soft spot in his heart for the brand. Photographer Hugo Comte [IG], a close friend of the designer also loved the Cage connection, and the campaign rolled towards fruition, with styling by Helena Tejedor and art direction by Olivier Leone.
