Casablanca Pre-Spring 2024 Campaign Goes for Monied, Athletic Elegance AOC Fashion

Charaf Tajer‘s pre-Spring 2024 Casablanca Campaign makes a sophisticated play for a monied, athletic elegance and varsity chic-inspired cafe-society crowd.

This crowd commands the best-of-tennis experiences at the French Open. They have a special eye on the upcoming 100th-year anniversary, July 27 kickoff of tennis at the 2024 Summer Olympics Games at France’s Stade Roland Garros.

Hollywood Royalty Casablanca Mood

The romantic mood of the movie ‘Casablanca’ itself ebbs quietly through the campaign, signposts for a WWII cafe society crowd that embraced classic notions of honor, loyalty, friendship and duty in a 2024 global political climate that’s testing all those values — and turning them inside out.

Will we rise to meet the challenge? AOC is hopeful but also very dubious about our collective, deeply-fractured capacity. Especially among progressives and liberals, who would rather decimate each other than right-wingers, there’s no clarity on how this challenge will play out.

Statement-making pearl and jewels necklaces wrap around model Maggie Maurer’s bare neck, reinforced with a bun hairdo that sends a clear message. Her posture is ram-rod straight, as she examines her surroundings with total clarity.

Count Maggie Maurer in as a member of the Resistance, joined by Valentin Caron. Corentin Leroux [IG] photographs the campaign, with art direction by Rashid Barbiker and styling by Francesca Parise./ Hair by Ryan Mitchell; makeup by David Koppelaar