Gucci Resort 2022.23 Fires Up Wanderlust in Images by Max Siedentopf

Gucci’s resort 2022 collection may win the fashion crown for best global hot spots bags ever. More is better in a lineup that surely touches down on all continents: Bondi, Hawaii, Miami, Mykonos, Palm Desert and — well, we’re just getting started.

Max Siedentopf creates larger than life images where models including Anok Marial, Mathilde Buoso and Ruiqi Jiang tower above the little people, styled by Luca Galasso. Gucci Creative Director Alessandro Michele looms large with his beautiful wit in high gear as he wings around the world. Next stop unknown.

Gucci describes the visual panorama for the 2022.23 resort collection in this way:

To present the product selection in a surreal and playful way, photographer and director Max Siedentopf has captured a campaign where the Gucci Resort pieces take on monumental status in mini dioramas of the various resort destinations. Tote bags and sunglasses become part of the landscape, while beach-goers bring larger-than-life energy to the frozen-in-time scenes—a reminder that unexpected stories are still to be discovered even in the most familiar destinations.