Gucci Lunar Year of the Rabbit 2023 Campaign by Max Siedentopf with Emma Pei, Ruiqi Jiang AOC Fashion

With the Gregorian calendar’s New Year’s Day upon us in hours, and the Chinese Zodiac Year of the Rabbit ringing in the Lunar New Year on January 22, 2023, Gucci releases a beautiful and without controversy campaign that celebrates two global cultures and also Easter 2023, coming on April 9.

Can we summarize by saying rabbits win — because the rabbit is considered to be the luckiest out of all 12 animals in the Chinese Zodiac?

The rabbit symbolizes mercy, elegance, and beauty. People who are born in the year of the rabbit are calm and peaceful — unlike the daily terrorism of former US president Donald Trump; Elon Musk determined to banish progressives from Twitter; and Kanye West going “death con 3” on Jews.

Rabbits are not committed to the triumph of one group with the death of another one. They come from the “can’t we all get along school”.

Gratitude to Alessandro Michele

Thank you to perhaps the most soulful creative in fashion — Alessandro Michele, formerly of Gucci. I am certainly one of the people who only recently expressed my understanding of your vision and perspective.

But hey, Alessandro Michele, from one mushroom lover to another, do you know that there is new scientific focus — really thanks to Stella McCartney’s devotion to mushrooms in every aspect — that it’s a very real possibility that ‘magic mushrooms’ are the missing link in human evolution that caused the great leap [still not explained] from the prehuman brain to our own?

Now that is BIG, Alessandro Michele, and you might take up that truth crusade in your next act. ~ Anne