GUCCI X The North Face Launches with Camp Design Happy Colors, Patterns

GUCCI X The North Face Launches with Camp Design Happy Colors, Patterns AOC Fashion

GUCCI X THE NORTH FACE has landed, with a visual emphasis on Gucci. Experts will look under the hood of this magic backpack ride to understand the less obvious North Face performance -gear qualities of the camp-fashion garments.

The Gucci-color palette is packed with vivid colors and whimsy galore, a design vision that makes the collection distinctly runway-friendly. Does the collab project performance? Not really. It’s Gucci-camp style all the way — which is probably fantastic — or maybe not. Buyers with high-value credit cards will write the sales success element of this story.

The campaign and lookbook images were shot in The Alps by Daniel Shea [IG], with creative direction by Alessandro Michele and art direction by Christopher Simmonds.

Jane Fonda In Gucci Off The Grid Sustainable Design Collection

Jane Fonda In Gucci Off The Grid Sustainable Design Collection AOC Sustainability

Jane Fonda, Lil Nas X, King Princess, Miyavi and David de Rothschild wear the new Gucci Off The Grid collection, the first capsule from creative director Alessandro Michele’s Gucci Circular Lines initiative. The collection comprised of recycled, organic, bio-based and sustainably sourced materials is married to the Gucci Equilibrium plan to create positive change for people and our planet.

LA-based photographer Harmony Korine shot the Gucci gang before lockdown, casting them as metropolitan explorers. Alice Newbold writes for British Vogue: