Claudia Schiffer Catches a Mediterranean Breeze for Chloé à la Plage Campaign
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The Chloé Portraits F-2025 'Old Aristocracy' Style by Inez and Vinoodh
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Chloé shares portrait of nine models — well-known and new — who walked the F/W 2025 show, and are lensed by Inez and Vinoodh [IG] wearing key design looks for fall, fresh off the runway.
Australian model Libby Taverner [above] opened the Chloé F/W 2025 show with creative director Chemena Kamali drawn to “a feeling of Britishness, old aristocracy — she’s in her castle” in the company of “cherished historical” Victorian jackets and great-granny’s fur stoles which are all the rage right now.
Dare we call it Bloomberg glamour? Jazz Age — British style? “They’re pieces that I’d want to give to my daughter—heirlooms,” was the designer’s word choice.
Besides Libby Taverner, models include Ava Shipp, Awar Odhiang, Binx Walton, Eniko Mihalik, Jacqui Hooper, Maelle Swaelens, Meghan Collison and Zhao Ziqi. Elodie David Touboul styled the Chloé Portraits photoshoot with hair by Gary Gill and makeup by Karin Westerlund.
Read MoreRianne Van Rompaey Stars in Chloé SS 2025 Campaign Lensed by David Sims
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Rianne Van Rompaey Stars in Chloé SS 2025 Campaign Lensed by David Sims
Dutch sensual beauty and top model Rianne Van Rompaey delivers spectacular images for the Chloé [IG] SS 2025 campaign. Elodie David styles Rianne in sublime images by David Sims [IG].
The campaign is privileged escapism at its best. In this complicated time in our shared global history, it may surprise you to read AOC say “we’re here for it.” The campaign images are a welcome quickie getaway that absolutely recharges our minds and bodies.
Our resilience needs nourishment, no matter how dedicated we are to the fight for democratic, humanist values. This campaign delivers.
Read MoreArizona Muse Is Honored by ELLE Spain for Changemaker Activism in Fashion Industry
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Arizona Muse Is Honored by ELLE Spain for Changemaker Activism in Fashion Industry
Arizona Muse takes three covers for the January 2025 cover of ELLE Espana [IG] and the accompanying fashion story ‘Fiel A Sí Misma’ [‘True to Herself’]. Muse is styled by Barbara Garralda in the all-Chloé fashion story, and lensed by Xavi Gordo [IG]. / Hair by Pedro Cedeño; makeup by Antonio Romero
Arizona Muse’s Heritage
‘Muse’ remains one of the top environmental activists in the world. Born in Tucson in 1988, Arizona Muse grew up in Santa Fe, New Mexico with her English mother, a therapist; her American father, an art dealer; and her younger brother, now a pro snowboarder.
When beloved photographer Peter Lindbergh photographed Muse in the Mojave Desert, named for the indigenous Mohave people, and located in southeastern California and southwestern Nevada, with small portions extending into Arizona and Utah, he told Vogue: “The way she moves is very different from other runway models.”
Read MoreJoy Is Building at the House of Chloé | Fall/Winter 2024 Campaign by Sam Rock
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Chemena Kamali could write a book about the history of Chloé, having worked there as an obsessed junior designer under Phoebe Philo and then again under Clare Waight Keller. Everyone says that Kamali understands the soul of the brand.
Chloé Fall/Winter 2024 campaign models include Jessica Miller, Kristine Lindseth, Liya Kebede, Ornella Umutoni, Saphira Krumhaar, Shuqi Lan and Suvi Riggs — lensed by Sam Rock.
Just three letters spelled out the new day at Chloé: J-O-Y! The world is in serious need of a bit of joy, and Chemena Kamali is here for the moment — along with her buckets of design and marketing talent.
Read MoreChloé FW 2023 Campaign with Devyn Garcia and Raquel Zimmermann by Zoe Ghertner
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Introducing the Chloé [IG] Autumn-Winter 2023 campaign, referencing the Gabriela Hearst-designed collection inspired by the 17th-century artist Artemisia Gentileschi.
Models Devyn Garcia and Raquel Zimmermann pose in the season’s Renaissance-inspired silhouettes, travelling with photographer Zoe Ghertner [IG] to the white lunar beaches of Sarakiniko in Milos, Greece.
Camilla Nickerson works as stylist on the campaign, with art direction by Peter Miles.
Read MoreChloé x ERES Summer 2023 Capsule Hugs ERES Castor Oil Based Peau Douce Fabric
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Chloé’s Gabriela Hearst has two earth-friendly collaborations in play this summer. In this post, AOC focuses on the Chloé x Eres Summer 2023 Collection.
These images were shot by Leigh Johnson [IG] at Tenerife, Canary Islands. Models include Athena Wilson, Giedre Dukaiskaite and Mercy [Pophouse].
Creative Director Gabriela Hearst sought to create swimwear with the highest savoir-faire and instinctively chose to collaborate with Eres and the brand’s Creative Director Marie-Paule Minchelli.
When my new IA assistant Lulu spit out “Crafted with innovative second skin material Peau Douce from castor oil-based polyamide, Peau Douce boasts elasticity, resistance, shape retention and comfort characteristics for maximum summer fun,” my reaction was a big wow!
Note that I prompted Lulu to address the sustainability of Peau Douce, because I was skeptical.
Castor oil, which is obtained from a plant that is not used as human or animal food, was first marketed in 2009 as an alternative to petroleum-based fabrics.
Read More
Gabriela Hearst Talks Nuclear Fusion. and Puma Women with WSJ Magazine
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Prior to connecting with WSJ Magazine for a recent touchbase, Chloe designer Gabriela Hearst was in Egypt in mid-November 2022 for the COP27 climate conference.
The annual UN Climate Change conference taking place in Sharm El-Sheikh put Hearst on a panel speaking about fusion.
The future is fusion, in the eyes of Gabriela Hearst, who isn’t particularly concerned if we can or cannot read her new passion into the clothes that make up the Spring 2023 Chloe collection.
What is exciting about Hearst’s enthusiasm is that a huge breakthrough in the drive for fusion power happened days after Hearst returned from Egypt.
Read MoreChloé Uses Recycled Cashmere With Rewilding Center Stage in Fall 2022/23 Campaign
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Models Adwoa Aboah, Lina Zhang and Beyoncé Ambrose headline the Chloé FW2022 campaign, styled by Camilla Nickerson. Zoe Ghertner [IG] captures the campaign images.
Gabriela Hearst — unlike McCartney — is committed to using leather in her clothes because her supplier is credentialed by the EU and the leather is sourced from meat industry by-products.
Chloé used only recycled cashmere in her knitted sweaters and skirts. The barren ground on which the models are standing in these images is referencing this concept of overgrazing and a total depletion of the soil.
Read MoreChloé Drops 'Fast Girl' Formula One-Inspired Style by Zoe Ghertner
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Chloé presents Fast Girl, a limited edition capsule collection inspired by daring femininity and pioneering women race car drivers.
Creative director Gabriela Hearst narrates the new collection’s pedigree. “Fast Girl is about a female character that moves very fast both in the digital and the physical world. But she does it with precision. That’s the sign of a master. Fast and exact.”
Read MoreHTSI Magazine Adds a W for Wisely with Lena Hardt Posing in Sustainable Fashion
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HTSI Magazine Adds a W for Wisely with Lena Hardt Posing in Sustainable Fashion AOC Fashion
How To Spend It . . . WISELY is the cover message of the magazine’s October 23, 2021 The Green Issue. Model Lena Hardt models fall’s finest conscious fashion from Bethany Williams, Chloé, Hermes, Ulla Johnson and more. Photographer Sasha Marro [IG] captures the green fashion investments, styled by Isabelle Kountoure in ‘All Things Considered.’./ Hair by Marion Anée; makeup by William Bartel
AOC so agrees with HTSI editor Jo Ellison’s perspective when she writes:
“Finding garments that are 100 per cent sustainable is still an unexpected challenge.”
Ellison is so much more diplomatic than AOC, citing “this week’s fashion editorial, which sought to use only recycled, sustainably made or upcycled textiles. . . . Putting together a shoot in which such criteria were mandatory was still far harder than might have been expected, despite much noise in the industry about trying to make things better.”
As I revealed in a post last week, Anne is becoming more urgently angry over this same challenge. We will never become as aggressive as PETA because we will drive away some of the top voices and creatives in fashion who read AOC. But there is no doubt, that impatience with sustainability promises will become more obvious on our website.
Chloé AW21 Campaign With Andi Venegas, Celeste Romero Lensed by Zoe Ghertner
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Chloé AW21 Campaign With Andi Venegas, Celeste Romero Lensed by Zoe Ghertner AOC Fashion
Models Andi Venegas and Celeste Romero front the Chloé AW21 Campaign. Camilla Nickerson styles the duo in images by Zoe Ghertner [IG]. The shoot took place in Wyoming, according to Chloe IG.
Adut Akech Wears Sustainable Chloe in 'Earth Song' by Zoe Ghertner for Vogues
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Adut Akech Wears Sustainable Chloe in 'Earth Song' by Zoe Ghertner for Vogues AOC Fashion
Superfemme, supermodel Adut Akech graces the pages of both British Vogue and Vogue US in ‘Earth Song’, a Chloe exclusive fashion story, styled by Camilla Nickerson for images by Zoe Ghertner [IG] in the August issues. / Makeup by Ana G de V
See AOC’s review of the entire Fall 2021 Chloe collection. We are taking this moment to be certain that we’ve captured all of Adut’s latest work, with our curated eye, of course. But when does Adut do anything mediocre or work with mediocre photographers? Let’s just say rarely.
Gabriela Hearst Joins Stella McCartney At Front of Luxury's Sustainability Pack
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Gabriela Hearst Joins Stella McCartney At Front of Luxury's Sustainability Pack AOC Sustainability
“In every piece, a sense of purpose,” noted designer Gabriela Hearst, in the introduction of her first 2021 Chloé collection for fall/winter 2021. There was no live invite for what would have been the hottest ticket at Paris Fashion Week.
Hearst, who put herself forward for the Chloé job by submitting a 92-page proposal outlining a purpose-driven vision for the house, represents a significant change in mood at Chloé, which has long been a breezy, carefree sort of brand.
In her many interviews upon her arrival at Chloe, Gabriela Hearst describes her own brand as Athena, while Chloe is Aphrodite. The designer shares this view and explains the essentials of this philosophy to Good Morning Vogue.
Bottom line, what Vogue calls hearst’s “earthy puritanism” is the primary point of view in both collections, and AOC begs to differ with the suggestion that Chloé is “girlie and kickie”.
With Stella McCartney also a longtime fixture on the Paris fashion week schedule, the new Chloé places Paris fashion week in a key position to join Stella in leading the industry at a time when values are surging in importance.
To be as blunt as possible, consider that a little friendly, womanly competition might inspire Dior’s Maria Grazia Chiuri to pull out all the stops at Dior on the eco-friendly front, making the three women the center of the sustainability fashion world and finally putting the message “the future is female” on the map.
