Gabriela Hearst Joins Stella McCartney At Front of Luxury's Sustainability Pack AOC Sustainability

“In every piece, a sense of purpose,” noted designer Gabriela Hearst, in the introduction of her first 2021 Chloé collection for fall/winter 2021. There was no live invite for what would have been the hottest ticket at Paris Fashion Week.

Hearst, who put herself forward for the Chloé job by submitting a 92-page proposal outlining a purpose-driven vision for the house, represents a significant change in mood at Chloé, which has long been a breezy, carefree sort of brand.

In her many interviews upon her arrival at Chloe, Gabriela Hearst describes her own brand as Athena, while Chloe is Aphrodite. The designer shares this view and explains the essentials of this philosophy to Good Morning Vogue.

Bottom line, what Vogue calls hearst’s “earthy puritanism” is the primary point of view in both collections, and AOC begs to differ with the suggestion that Chloé is “girlie and kickie”.

With Stella McCartney also a longtime fixture on the Paris fashion week schedule, the new Chloé places Paris fashion week in a key position to join Stella in leading the industry at a time when values are surging in importance.

To be as blunt as possible, consider that a little friendly, womanly competition might inspire Dior’s Maria Grazia Chiuri to pull out all the stops at Dior on the eco-friendly front, making the three women the center of the sustainability fashion world and finally putting the message “the future is female” on the map.