Apple Martin for Chloé à la Plage 2026 Summer Campaign by David Sims

Apple Martin for Chloé à la Plage 2026 Summer Campaign by David Sims AOC Fashion

Chloé [IG] creative director Chemena Kamali turned to model, singer, actor and college student Apple Martin in her first campaign for the maison. Martin wears key pieces from the Chloé à la Plage high summer collection.

Kamali explains that the marketing seeks to evoke “barefoot reveries suspended in an endless summer afternoon”, a mood captured by photographer David Sims [IG].

Martin is styled by Elodie David Touboul. Charles Levai and Kevin Trkinel provide creative direction with set design by Poppy Bartlett and Romain Wygas as director./ Hair by Paul Hanlon; makeup by Yadim