Louis Vuitton Is Soul of LVMH 'Strategic Layering' Paradigm-Busting F1 Deal

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Louis Vuitton Is Soul of LVMH 'Strategic Layering' Paradigm-Busting F1 Deal

Louis Vuitton Is Soul of LVMH 'Strategic Layering' Paradigm-Busting F1 Deal

Formula 1 [FI] has moved into the fast lane, striking new business alliances with Apple and LVMH starring Louis Vuitton in 2025.

Today we focus on LV and F1, with visuals from the new Formula 1 and the Apple Original Films' highly-anticipated movie movie in F1. The movie starring Brad Pitt and Damson Idris opens June 27.

Fresh off winning the prestigious 2025 Cannes Lions Grand Prix for their partnership with the Paris 2025 Olympic Games, this new F1 relationship announced in late 2024 represents what is called the LVMH “strategic narrative layering” approach across its maisons.

The fastest growing segment of F1 fandom is young women. From AOC’s perspective, layering bottles of Moët & Chandon into the F1 celebration experience, tying it directly to the Louis Vuitton brand experience is simply brilliant.

But hey — what do I understand understand about business in a purely transactional Wall Street world universe? ~ Anne

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Maison Keï Akai Presents “Damier” Exhibition Featuring Richard Bernardin until June 30, 2025

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Maison Keï Akai Presents “Damier” Exhibition Featuring Richard Bernardin until June 30, 2025

Maison Keï Akai Presents “Damier” Exhibition Featuring Richard Bernardin until June 30, 2025

Maison Keï Akai is proud to unveil DAMIER, a striking new black-and-white group exhibition opening on Thursday, June 12th, in celebration of Grand Prix Montreal 2025 weekend. Drawing inspiration from the graphic elegance of the iconic checkered flag, the exhibition is a bold homage to the visual language of Formula 1 and the energy it brings to Montreal each summer.

AOC’s pleasure in sharing this Maison Keï Akai news flows from the intersection of multiple events, cultural issues and people who have touched my life in very positive ways.

Richard Bernardin: the Heart of Maison Keï Akai’s ‘Damier Exhibition

Breathing “life, sensuality and wisdom” [all Anne’s words] into the Montreal exhibition is internationally-acclaimed fashion photographer Richard Bernardin, whose evocative large-format black-and-white prints will be prominently featured.

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F1 Champion Lewis Hamilton Marries Rimowa and Dior High Standards

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F1 Champion Lewis Hamilton Marries Rimowa and Dior High Standards

Louis Hamilton’s covers the September 2024 pages of ELLE Brasil [IG], where he wears Dior Men and Issey Miyake in a fashion story styled by Juliana Gimenez for Rimowa luggage, executed with creative director Luciano Schmitz.

Rimowa [LVMH] fires on all cylinders in images that support its new seasonal Original Emerald color. The fashion shoot by Brazilian photographers MAR + Vin [IG] is both subtle and sophisticated in its layers.

Lewis Hamilton was one of the global idea and values people focused in the Rimowa campaign I so love.

Rimowa should follow this new American story, if we really pull this off this election of Harris-Walz. And the 2028 summer Olympics will be in Los Angeles.

Even MAGA agrees that if we win in 2024, with the young people coming of age, AOC’s vision of America will probably win for the long-term. This is a very big story brewing, one LVMH understands deeply.

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