Louis Vuitton Is Soul of LVMH 'Strategic Layering' Paradigm-Busting F1 Deal

Louis Vuitton Is Soul of LVMH 'Strategic Layering' Paradigm-Busting F1 Deal

Louis Vuitton Is Soul of LVMH 'Strategic Layering' Paradigm-Busting F1 Deal

Formula 1 [FI] has moved into the fast lane, striking new business alliances with Apple and LVMH starring Louis Vuitton in 2025.

Today we focus on LV and F1, with visuals from the new Formula 1 and the Apple Original Films' highly-anticipated movie movie in F1. The movie starring Brad Pitt and Damson Idris opens June 27.

Fresh off winning the prestigious 2025 Cannes Lions Grand Prix for their partnership with the Paris 2025 Olympic Games, this new F1 relationship announced in late 2024 represents what is called the LVMH “strategic narrative layering” approach across its maisons.

The fastest growing segment of F1 fandom is young women. From AOC’s perspective, layering bottles of Moët & Chandon into the F1 celebration experience, tying it directly to the Louis Vuitton brand experience is simply brilliant.

But hey — what do I understand understand about business in a purely transactional Wall Street world universe? ~ Anne

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LVMH Moves: Pietro Beccari Will Lead Louis Vuitton | Delphine Arnault At Helm of Dior

LVMH Moves: Pietro Beccari Will Lead Louis Vuitton | Delphine Arnault At Helm of Dior

LVMH made major news this morning with significant executive suite moves at motherlode brands Dior and Louis Vuitton.

Pietro Beccari, the chairman and CEO of Christian Dior Couture, has been appointed chairman and CEO of Louis Vuitton, succeeding Michael Burke.

Delphine Arnault, the executive vice president of Louis Vuitton, who oversees all of its product-related activities including the blockbuster January 2023 Louis Vuitton x Yayoi Kusame collaboration, has been named chairman and CEO of Christian Dior Couture.

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