Bridgerton's Nicola Coughlan Launches SKIMS Soft Lounge Collection Long Dresses
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Kim Kardashian for SKIMS by Nick Knight and Carine Roitfeld Is a Rocket Ready for Takeoff
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SKIMS [IG] has pulled out all the stops in the new swimwear campaign shot by British fashion photographer Nick Knight [IG] founder and director of SHOWstudio.com. Knight is joined by stylist Carine Roitfeld [IG] the former EIC of Vogue Paris, founder of CR Fashion Book and its consulting agency.
Nick Knight and Carine Roitfeld together are as good as it gets, and we see the very visible results in these images.
Knight was the creative force behind the shoot, tasked with capturing the collection “in a style reminiscent of his classic and avant-garde fashion campaigns from the 2000s,” according to a press release from the brand.
AOC also raved about the Steven Klein ‘swimweat manifesto’ featuring Kim in the SKIMS June 2023 campaign. But the photography is very different in the two projects.
Read on at the AOC Body link. I compare the two campaigns from Steven Klein and now Nick Knight.
Read MoreSabrina Carpenter, Post Taylor Swift Tour, Fronts New SKIMS Stretch Lace Campaign
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Pop star Sabrina Carpenter fronts a new SKIMS campaign for the new Stretch Lace and Fits Everybody spring collections dropping April 3.
In a volley across the net, SKIMS — who is playing hardball with Victoria’s Secret — calls Stretch Lace offering “the most alluring underwear drop yet.”
Fresh off opening Taylor Swift’s Eras Tour shows in Australia and Singapore, and touring last fall with the pop star, not all Swifties were onboard with Sabrina Carpenter promoting SKIMS.
Kim and her ex-husband Kanye West have a very sketchy history with the biggest pop star on the planet.
Read MoreKansas City Chiefs QB Patrick Mahomes and Family Front SKIMS Holiday 2023 Campaign
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The SKIMS Holiday 2023 Campaign introduces us to Kansas City Chiefs QB Patrick Mahomes, his wife Brittany and their kids — daughter Sterling and son Patrick III. The cozy family campaign. is lensed by Theo Wenner.
Read MoreSKIMS Now Valued at $4 Billion as Kardashian - Grede Lockdown $270M Series C Funding
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Skims co-founders Kim Kardashian and CEO Jens Grede have confirmed a new $4 billion valuation for the company, after raising $270 million in a new Series C funding round.
Skims was previously valued at $3.2 million.
The new capital investment was led by Wellington Management and also includes funds from Greenoaks Capital Partners and existing partners D1 Capital Partners and Imaginary Ventures.
Mr. Grede has confirmed that Skims anticipates sales of about $750 million in 2023, up from $500 million in 2022. About 15 percent of its online customers come from outside the United States.
Read MoreSkims Talks New [and Last] Round of Funding Before IPO with $4 Billion[ish] Valuation
/![Skims Talks New [and Last] Round of Funding Before IPO with $4 Billion[ish] Valuation](https://images.squarespace-cdn.com/content/v1/55f45174e4b0fb5d95b07f39/1689553158323-BLC2L2FMMEZ07N9P88FL/Kim-Kardashian-Dials-for-New-Investors.png)
Boston-based investment firm Wellington Management is in talks to lead a new round of funding for SKIMS, led by Kim Kardashian and Jens Grede, Skims CEO and co-founder.
Reports are that the financial math currently on the table would establish a financial valuation for SKIMS of $4 billion. Assumptions are that this would be the final round of fundraising before an initial public offering that could come in about a year.
Read MoreSKIMS Dials Up The Heat As 50 and Fabulous '90s Icons Sizzle in SKIMS Swim July
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‘90s Playboy models Carmen Electra and Jenny McCarthy are 50 and fabulous, thank you very much, as Kim Kardashian rolls out another fantastic SKIMS swim July 2023 campaign.
Electra, 51, and McCarthy, 50, "capture the essence of a sizzling, hot summer," notes SKIMS in a release. "This fun campaign celebrates the impact these women had on pop culture and their timeless appeal, reminding the world that confidence and sexiness cannot be confined."
Read MoreSKIMS Pops Into Selfridges London, Outlines Significant Retail Stores Expansion
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Apparel brand SKIMS has popped into London, installed at Selfridges until July 8, 2023. Selfridges will open a redesigned and expanded permanent SKIMS shop-in-shop this summer.
“I’m thrilled to open our first international pop-up experience at the iconic Selfridges Corner Shop. We expect demand and buzz to be high as this is the first time SKIMS Swim will be available in retail outside of the U.S,” Jens Grede, Skims co-founder and CEO, said in a statement. “The pop-up experience will set the tone for the future of SKIMS in London, as the cultural and fashion destination is a key market for our global expansion.”
Skims first launched Skims at Selfridges in London in October, 2020. In 2023, Skims is such a hot brand in vestment opportunity that TIME put Kim Kardashian on the cover of its TIME 100 Most Influential Companies of 2023.
In London, SKIMS is also available at Harrods and Net-a-Porter and will open its own freestanding shop in London in the next 18 months. The shop will be in an area with “high traffic”, such as Bond Street or Regent Street Grede told The Sunday Times UK.
Read MoreKim Kardashian Rocks Scalding Skims FAUX LEATHER & SCUBA Swimwear Drop
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The Kardashian women are like an NBA team, and they are playing to win. What was the phrase that Kanye told Kim — that she will be nothing without him? Men tend to say those words to strong women, when they are totally fed up and eyeing the door.
In the last hour Kim Kardashian’s personal IG page has logged 899, 087 likes and the Skims IG page 14,332 in the new Steven Klein [IG] campaign of Skims FAUX LEATHER & SCUBA swimwear dropping June 27 at noon on the East Coast.
You can register to buy the Skims FAUX LEATHER & SCUBA collection online, when it drops Tuesday.
If Victoria’s Secret is stumbling like a drunken sailor with the message that the Victoria’s Secret brand is undefinable — read my recent commentary — Kim Kardashian and her team are now valued at $3.2 billion.
Read MoreVictoria's Secret Is Sailing In Treacherous Waters As New Leadership Is Named
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Victoria’s Secret stock has fallen 47% in the year to date, while the S&P 500 SPX has gained 14%. Victoria’s Secret had sales of $1.4 billion in first quarter 2023 and only made $3.8 million — a 95% decrease in earnings.
I’ve said many times that if Victoria’s Secret isn’t careful, Savage X Fenty and SKIMS are going to take the business down. And I mean kaput down.
With LVMH backing Savage X Fenty via L Catterton, their incubator investment arm, and Kim Kardashion on the road now, raising $1 billion for her own venture capital fund — and also appearing on the cover of TIME Magazine, this Victoria’s Secret selling the message of “undefinable” breaks every rule of marketing I know about. And the customers seem to agree.
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