Kim Kardashian's SKIMS' First Year Anniversary Campaign by Vanessa Beecroft
/Kim Kardashian’s SKIMS shapewear in a hundred shades of skin tones (exaggeration, people) celebrates its first anniversary on September 10. I can’t help thinking about fashion being the second biggest polluter in the world, seeing KKW in a bottomless pit of SKIMS, but the woman is meeting a very real range of body sizes and skin color needs.
Kardashian released a campaign featuring celeb friends and eight lucky customers who are honored with their SKIMS submits..
Vanessa Beecroft shot the campaign featuring Addison Rae, Amelia Gray, Delilah Belle Hamlin, Jodie Turner-Smith, La La Anthony, Precious Lee, Rumer Willis, and Yovanna Ventura — all wearing their SKIMS.
"It's wild to think that it's already been one year since we launched Skims. I'm eternally grateful for the love and support that our customers have shown both me and the brand. I've loved seeing everyone's photos in Skims and reading the comments on social media, and I wanted to use this time, the campaign, and customer gifting to really say thank you. The customers are our inspiration for developing new ideas and collections and there is so much more to come. I can't wait to share it all and continue to grow our amazing community," Kim said in the press release.
KKW even lined up a billboard campaign to celebrate the anniversary of a brand that about 18 months ago was called Kimono and being charged with cultural appropriation.
Say what you want about Kim Kardashian — with four kids in tow, studying for her law degree, filming the family reality show, dealing with her marriage and husband trying to re-elect his man Trump, Kanye West — the woman gets things done.