Kim Kardashian and her SKIMS partners Emma and Jens Grede have built a marketing and great product machine that just rolls forward.

AOC is honestly a week behind in posting SKIMS stories, this team is scoring so many wins. Their ability to swing out of Kim Kardashian’s scalding summer campaign, shot by Steven Klein, into this SKIM’s 2023 holiday campaign with Kansas City Chiefs quarterback Patrick Mahomes and family is seamless and perfectly executed.

Mahomes is joined by his wife Brittany and their two young children in their first ad campaign as a family. Patrick and Brittany have been sweet on each other since high school. Their daughter Sterling was born in 2021, followed by son Patrick III in 2023. The couple married in 2022.

Theo Wenner [IG] captured the campaign with its focus on items from SKIMS Cozy fleece and Logo Plus Pointelle collections. Both the fair isle and buffalo check patterns are new this season.

Dad Mahomes has been the Chiefs quarterback since 2018, leading his Missouri-based team to Super Bowl wins in 2020 and again in 2023. Shop the Family Card Mahomes loves.