Nécessaire Holiday 2025 Campaign Shot by Coni Taralio

Nécessaire defines itself as a chic, gender-neutral skincare brand focused on body and hair — and now scent. The B-Corp brand was founded by Randi Christiansen [ex-Estée Lauder] and Nick Axelrod [Into The Gloss co-founder]. 

Nécessaire elevates everyday personal care with clean, effective ingredients like niacinamide, hyaluronic acid, and peptides. Considered a ‘cult brand’ since 2018, we’ve taken screenshots from the Nécessaire IG to give us a better intelligence on this entry into the marketplace. Nécessaire is sold at Sephora today.

The non-product images in the Nécessaire Holiday Campaign were shot by Coni Taralio [IG] with creative direction by Juan Duque and Julie Ragolia. Taralio shot an earlier campaign for Fall 2025 release with a different team. AOC has diligently searched for the models with no results. Makeup by Sara Tagaloa