Dior Fall 2024 Campaign Channels Miss Dior's Second Wave Women's Rights Spirit
/Dior’s creative director Maria Grazia Chiuri was recently called the most modern couturier working today by Vogue’s Nicole Phelps.
In trying to explain her ‘design ethos’, while unintentionally drawing a line in the sand between herself and Christian Dior, Chiuri explained further. “Couture has historically been about ‘building the body’ with its corset foundations and highly-structured silhouettes. But I don’t want to build the body, I want to release it.”
The Italian designer’s roots are deeply embedded in global feminism, and Anne of Carversville is grateful for her championing women every season and with so little overt ego on her part. Chiuri is intuitively primed not for superficial trends in the style of Karl Lagerfeld, but for deeper psychological and social trends among women.
For her Fall 2024 collection, Chiuri turned to the Miss Dior boutique, opened in 1967 to showcase a separate ready-to-wear collection during the tenure of Marc Bohan.
The designer explained: “I think he was really visionary for the time because the couture house was in difficulty. They had this relationship only with these couture clients—and women were changing. Not all the couture-house creative directors were so visionary to understand the new era, and new women.”
Miss Dior and Women’s Liberation
These years launched the global Women’s lib movement, currently under great assault in America. Republicans blame feminism for everything that is wrong in our country.
If you looked at images of women in Kabul, Afghanistan and Khartoum, Sudan, you would swear this was impossible. The spirit of Miss Dior was spreading across the world.
Chiuri’s Fall 2024 collection features slouchy trousers, low block-heeled boots and shoes meant for walking. Chiuri tributed Bohan in her use of Dior logos — and not to total critical claim, AOC adds.
It’s pure coincidence that in sharing the Dior Fall/Winter 2024 campaign tonight, President Joe Biden has opened the door today to the dreams of thse women walking into Marc Bohan’s Miss Dior boutique.
The spirit of Americans that drew Maria Grazia Chiuri to Brooklyn for Dior’s Pre-Fall 2024 show wasn’t united enough in 2016 to deliver our first US woman president with candidate Hillary Clinton. Anne is both shattered and embarrassed to see women’s rights being ripped away in America.
Today we have been given another chance to elect America’s first woman president. The Dior collection and FW 2024 campaign images look very fresh and focused; a bit utilitarian and no-nonsense. This is EXACTLY the mood American women need in this moment.
If American women are to earn again the respect of other women worldwide — as autocracy and theocracy are knocking on the door of our freedoms — the Fall 2024 campaign gives us our marching orders.
AOC waxed poetically days ago about the Fall 2024 Chloé collection; Anne loves it. But we can’t engage in a political dog fight with MAGA, while wearing all those ruffles. Nope. Not even if those Chloé boots are made for walking. Dior is where the action is!
In these fall campaign images models Elodie Guipaud, Mathilde de Nard, Nayonikaa Shetty, and Ying Ouyang are styled by Elin Svahn in images by Sarah Jones [IG]. Margot Populaire, the Belgian New York-based creative director, who has a long-time relationship with the house in her work at Baron & Baron and now in her own shop Atelier Populaire is behind the campaign./ Hair by Olivier Schawalder; makeup by Peter Philips