Bella Hadid Named Chopard Ambassador in Rich, Modern Alliance AOC Jewelry News

Supermodel, Orabella and Kin Euphorics entrepreneur, social justice activist Bella Hadid [IG] has been named Global Ambassador of luxury Swiss jewelry house Chopard [IG].

A new Chopard campaign featuring Bella Hadid has launched with images by Alasdair McLellan [IG].

The campaign focus is Chopard’s Haute Joaillerie collections, including Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube, and Alpine Eagle.

Bella’s appointment represents a new chapter for Chopard, according to copresident and artistic director of Chopard Caroline Scheufele.

Vogue Business reached out to Laurent François, managing partner of the creative agency 180 Global in Paris, about the synergy between Bella and Chopard.

“Bella Hadid has built a brand founded on authenticity that resonates across large — and sometimes opposing — demographics,” Françoise explains.

“She embodies diversity with her mixed origins and global perspective. She proudly writes in her Instagram bio that her real name is Isabella Khair Hadid. Then there’s her journey: a hard worker who has explored various aspirations, from sports and photography to modelling and entrepreneurship.”

AOC thought about Bella this week in a comparison with her and Taylor Swift.

Both women are so ‘down to earth’ in midwest speak, and they interact with people in personas devoid of superiority and self-absorption.

Consider Bella Hadid, who now owns a home in Texas, sharing a smallish trailer and enjoying every moment of her new experience with boyfriend, cowboy Adan Banuelos.

AOC will pick up this theme in a new post devoted to both Bella Hadid and Taylor Swift. They are deeply-inspiring women in an American moment when our young people are searching for sincere, life-enhancing, humanity-embracing values they can believe in. ~ Anne