Photographer Elizaveta Porodina[IG] is a perfect choice to capture the essence of the LEVIS X ADSB Fall 2024 collab. British model Evie Harris is styled by Robbie Spencer in Porodina’s fire images.
Denim is one wardrobe staple that never goes out of style, and the legacy of Levi’s defines it as a true heritage brand.
Besides being just plain cool fashion, LEVIS X ADSB Fall 2024 share a joint commitment to sustainability. This priority resonates with environmentally-conscious consumers who increasingly understand that climate change is not some far-left, hysteria-based hoax.
Sporty & Rich founder Emily Oberg has dropped her new Core Collection, two months after filing a trademark application for a brand called Sensual Sport.
Top model Andreea Diaconu showcases the Core Collection, lensed by Dudi Hasson [IG].
Oberg isn’t selling a sustainability message for Sporty & Rich — although her approach to fashion itself may be more sustainable. But seeing Diaconu reminded me of her 2023 C2C Certified® cashmere campaign for Ralph Lauren. That campaign is very in sync with Oberg’s Sporty & Rich mindset.
With Toteme promising Paris in January 2024 guests and supporters another runway return soon, the brand has rolled forward with a simply-sophisticated F/W 2024 campaign shot by Mikael Jansson [IG] in the brand’s atelier.
Models Liisa Winkler, Nyaduola Gabriel and Vivienne Rohner are styled by Camilla Nickerson. / Hair by Damien Boissinot; makeup by Hannah Murray
Paris Fashion Week took a moment last week to toast Zara’s [IG] high-praise-worthy collaboration with designer Stefano Pilati [IG]
Announced officially in this old-school ad campaign with supermodel Gisele Bundchen and Pilati, lensed by Steven Meisel [IG], the hotly-anticipated Zara collection drops on October 3, 2024.
The fusion of Pilati’s forward-thinking design sensibilities and Gisele’s timeless elegance results in pieces that are both sophisticated and wearable. At the heart of the collection are structured blazers, emphasizing sharp, clean lines that are both powerful and feminine.
Models Ajok Madel, Alana Zimmer and Edoardo Sebastianelli front the Brunello Cucinelli [IG] F/W 2024 Campaign, styled by Michela Buratti and lensed by Gregory Harris [IG]. / Hair by Werner Amort; makeup by Pedro Pianto
The fall 2024 selling season will be a consequential one for Schiaparelli, as the Paris-based maison moves into the ready-to-wear category.
Johnny Dufort [IG] photographs the FW 2024 campaign, faced by Bo Exters and Olivia Petronella Palermo. Malina Joseph Gilchrist styles the campaign with creative direction by Daniel Roseberry. / Hair by Guido Palau; makeup by Pat McGrath
Raphael Hirsch styles exquisite scarves from Le Monde d'Hermès [IG] Fall 2024 collection, lensed by Mel Bles [IG]./ Hair by Eugene Souleiman; makeup by Mathias van Hooff
Supermodel Gigi Hadid delivers sultry, sensual poetry in her new role as global ambassador for Rabanne’s [IG] new fragrance ‘Million Gold for Her’.
These fabulous images of Gigi are styled by Marie-Amélie Sauvé and sourced from WWD. Yulia Gorbachenko’s [IG] interpretation and visual expression of Hadid cultivate her sultry depth, arming her with an aura absent in Gigi’s typical all-American, bombshell images.
Burberry rolled out a massive model and talent roster for its Winter 2024 campaign, lensed by Tyrone Lebon. Unfortunately, even the excitement-generating post-Burberry runway appearance of Agyness Deyn in the celebrating Britain campaign can’t stop the financial blood that Burberry is hemorrhaging so severely that the 168-year brand that left its listing on the FTSE 100 on Wednesday.
Arthur Willams shoots the hauntingly beautiful film, with creative direction by Daniel Lee.
Other models include Adwoa Aboah, Amin Lawal, Babacar N’doye, George Osborne, Henry Kitcher, Jude Furnivall, Lauren Theobald, Lila Moss, Lily Donaldson, Lina Zhang, Long Li, Maya Wigram and Nora Attal. / Hair by Shiori Takahashi; makeup by Ammy Drammeh; set design by Emma Roach
Supermodel, Orabella and Kin Euphorics entrepreneur, social justice activist Bella Hadid [IG] has been named Global Ambassador of luxury Swiss jewelry house Chopard[IG].
A new Chopard campaign featuring Bella Hadid has launched with images by Alasdair McLellan [IG].
The campaign focus is Chopard’s Haute Joaillerie collections, including Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube, and Alpine Eagle.
Vogue Business reached out to Laurent François, managing partner of the creative agency 180 Global in Paris, about the synergy between Bella and Chopard.
“Bella Hadid has built a brand founded on authenticity that resonates across large — and sometimes opposing — demographics,” Françoise explains.
AOC thought about Bella this week in a comparison with her and Taylor Swift.
Polo Ralph Lauren [IG] returns to home base for its Fall 2024 campaign. New York is the city that launched Ralph and his men’s ties, made by Beau Brummell, in 1967. Menswear followed shortly, launched in 1968.
New York City is deeply embedded in Ralph Lauren’s brand DNA.
All of these sentiments and many more infuse the new Polo Ralph Lauren campaign lensed by Lachlan Bailey [IG], with film produced by Jacob Sutton.
Ralph Lauren Vintage
The campaign also includes items from the Ralph Lauren Vintage Collection, available for the first time in September 2024 on its e-commerce site and in select stores around the world.
Supermodel Kendall Jenner steps back into her role as online retailer FWRD’s [IG] creative director in fashion campaign images lensed by Sonia Szostak [IG].
Malina Joseph Gilchrist styles the shoot featuring sleek, modern luxury fashion from Bottega Veneta, JW Anderson, Maison Alaïa, Saint Laurent, The Attico, Wardrobe NYC and more. / Hair by Tamas Tuzes
Dior releases new images from the pre-fall 2024 collection, inspired by the brand’s recent mood embracing New York activism of the 1960s.
AOC considers Maria Grazia Chiuri to have platinum grade design and merchandising instincts. But even Anne thought Dior’s stars and stripes ‘tracksuit’ [above] was Chiuri’s rare flat tire, with its unabashed celebration of stars and stripes Americana. Yikes!
Reconsidering that Dior 2024 Stars & Stripes Tracksuit
After watching night one of the Democratic Convention in Chicago on Monday, I was probably dead-wrong. More tears and overt displays of Democratic, Independent and anti-MAGA Republican patriotism were on display last night, than America has seen in years — maybe decades. Tonight should exceed Monday.
Given my recent attitude adjustment, I now see Chiuri’s track suit as perfect for Democrats’ young Congresswoman Jasmine Crockett [IG], who has represented major parts of Dallas since 2023.
After the eloquently hell-raising speech [IG] Congresswoman Alexandria Ocasio-Cortez gave in Chicago Monday night, AOC would probably wear the Dior Americana tracksuit, too.
So Anne was right-on in her analysis of an American state of mind unknown since 2008 and maybe not even then. WE are taking back patriotism — and with pride. But I was dead wrong with my haughty-woman response to that Dior stars & stripes tracksuit. Good work Dior; please accept my apologies. ~ Anne
If the 2024 US presidential campaign hadn’t been uprooted in the last month, the Anthropologie campaign ‘I Love Antro NYC’ would still be on point.
Models Barbara Palvin, Devyn Garcia, Taylor Hill and scads of New York dogs share an everyday romp around the city.
Photographer Yulia Gorbachenko [IG] is behind the lens, helping Anthropologie continue its winning streak into the fall 2024 season. Anthropologie’s Kyla Flax styles the shoot with creative direction by Chief Creative Officer Jisoo Kang.
Brands With Heart Evoke Emotional Connection
Anthropologie’s brand and store experience have always appealed to our hearts, selling clothes that carried love into our closets. Now — for the first time in AOC’s memory — there is a massive wild card entering the advertising and marketing space.
It’s centered on Democratic presidential candidate Kamala Harris and her running mate ‘Coach’ Tim Walz. It speaks to joy, love and an overwhelming connection to our best-selves as voters and as the American people.
Models Liisa Winkler, Nyaduola Gabriel and Vivienne Rohner are styled by Camilla Nickerson in Toteme’s FW 2024 campaign, lensed by Mikael Jansson. / Hair by Damien Boissinot; makeup by Hannah Murray
Eliana Masgalos, womenswear design director at H&M, taps pre-fall 2024’s long and lean silhouette in knits and fluid, bias cuts designed to embrace all bodies.
Mexican beauty Marsella Rea is styled by Oscar Lange in images by Mark Rabadan [IG]./ Hair by Alessandro Rebecchi
Louis Hamilton’s covers the September 2024 pages of ELLE Brasil [IG], where he wears Dior Men and Issey Miyake in a fashion story styled by Juliana Gimenez for Rimowa luggage, executed with creative director Luciano Schmitz.
Rimowa [LVMH] fires on all cylinders in images that support its new seasonal Original Emerald color. The fashion shoot by Brazilian photographers MAR + Vin [IG] is both subtle and sophisticated in its layers.
Rimowa should follow this new American story, if we really pull this off this election of Harris-Walz. And the 2028 summer Olympics will be in Los Angeles.
Even MAGA agrees that if we win in 2024, with the young people coming of age, AOC’s vision of America will probably win for the long-term. This is a very big story brewing, one LVMH understands deeply.
AOC has searched for days to find something positive about Gucci’s Fall 2024 Campaign [IG] with models Alaato Jazyper, Jiahui Zhang and Loli Bahia. Riccardo Zanola acts as artistic director in images styled by Alasdair McKimm and lensed by David Sims [IG]. / Hair by Duffy; makeup by Lucia Pieroni
Gucci Creative Director Sabato De Sarno sits atop this campaign, as he methodically and slowly ponders his way out of the red-ink mess that is today’s Gucci brand.
Global luxury brands Gucci and Burberry are vying for first place in this sea of red ink. Gucci — with its strong, leather-goods business — should not be in the same car-wreck pileup that includes Burberry, who does not have iconic handbags.
Not only has the Fall 2024 Campaign prompted AOC to investigate the history of brain lobotomies as a medical treatment for women disproportionally. Anne’s very high-grade, brain wiring just recalled the extreme degree of misogyny in the Italian Futurist movement, launched in 1909 by the Italian poet Filippo Tommaso Marinetti. Read our insights on this subject.
When professionals cut open a luxury brand patient with a big heart and leave it bleeding profusely on the operating table for nearly two years, death is a real possibility.
A quintet of Victoria’s Secret models past and present come together for the Victoria’s Secret ‘Dream Lingerie’ 2024 Campaign. The beauty lineup includes Behati Prinsloo, Candice Swanepoel, Devyn Garcia, Mayowa Nicholas and Taylor Hill. / Hair by Cyndia Harvey; makeup by Lauren Parsons; set design by Andy Hillman
For a professional who joined the Victoria’s Secret business at a 187 store count and stayed a decade as fashion director, head of product development and originally a merchant developing a home store concept, these gorgeous images by Angelo Pennetta [IG] take me into the past.
Certainly, if one is trying to return Victoria’s Secret to its original glory, this is one way to do it. The business has tried everything else in its reinvention journey.
Models Alaato Jazyper, Loli Bahia and Lulu Tenney faced Chanel’s [IG] Pre-Fall 2024 Campaign. Ib Kamara styled the trio in images by Mikael Jansson [IG]. / Hair by Shay Ashual; makeup by Hannah Murray