Le Monde d'Hermès Fall 2024 Beautiful Scarves Lensed by Mel Bl
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Hérmes 2024, Second Chapter ‘Faubourg Calling’ Campaign by Craig McDean
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Creative directors Charles Levai and Kevin Tekinel have their luxury brand imprint on another top tier brand, the Hérmes [IG] 2024, Second Chapter ‘Faubourg Calling’ campaign.
Models He Cong and Amanda Murphy are lensed by Craig McDean [IG], with styling by Rae Boxer. /Hair by Jimmy Paul; makeup by Francelle Daly
Read MoreConspiculous Luxury Consumption in China Challenges Growing Income Inequality
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Top model He Cong graces the pages of Marie Claire China’s [IG] June 2024 issue. The Hunan-region beauty is styled by Austin Feng in red-inspired, fashion elegance lensed by Zhong Lin [IG].
China’s Monitoring of Flaunting Money on Social Media
This month [May 2024], China’s new ‘Clear and Bright’ campaign swung into action on social media. The campaign vows to crack down on influencers who create "ostentatious personas to cater to vulgar needs, and deliberately display extravagant lifestyles filled with money".
Jing Daily weighed in this morning, writing that across Chinese social media platforms like Weibo, Tencent, Douyin, and Xiaohongshu all reflect suspended accounts this week.
China Tackles Its Growing Income Gap Culture
The drive to reduce ostentatious displays of wealth [or internet cleanup, as Jing Daily calls it] “is part of a larger effort by Chinese authorities to curate and control social cultures to tackle China’s widening income disparity and wealth inequality.”
Read MoreIs Hermés Overtaking Louis Vuitton a Click-Bait Pipe Dream? Or a Scientific Math Possibility
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Writing for B of F, Kit Rees cites Citibank analyst Thomas Chauvet’s April 12 note making the case that “Hermès has potential to surpass LVMH’s flagship Louis Vuitton in the coming years.”
Chauvet is a Managing Director heading up Citi’s European Luxury Goods Equity Research team in London. He argues that based on Hermés, best-known for its Birkin bags, hitting the “symbolic” €20 billion ($21.3 billion) level by 2027 or before, they will be in a position to overtake Louis Vuitton, who reached that milestone in 2022.
How this argument of Hérmes overtaking Louis Vuitton by reaching $21.3 billion in 2027, when Louis Vuitton compounded at +10% 2023-27 gives us $34.3 billion in 2027 is absolutely a key reason why I don’t have Thomas Chauvet’s job.
But read me anyway.
Read MoreAwar Odhiang, Felice Noordhoff in 'Photosynthesis' for Hermès by Théo de Gueltzl
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Photographer Théo de Gueltzl [IG] creates exquisite images for Hermès in a an intimate, nature-bound fashion story called ‘Photosynthesis’. Imruh Asha [IG] — who is also working with Pucci — styles models Awar Odhiang and Felice Noordhoff.
The images from ‘Photosynthesis’ are included in Le Monde Hermes n°81, Maybe’s second issue conceived as a collection of notes, photographs and illustrations exploring the theme of lightness.
I love the images — which are absolute Hermès perfection — but within the context of Le Monde Hermes, the vibe is younger, more vibrant and casual. Fabulous!
Read MoreLara Mullen, Mika Schneider in Hermes FW 2022 Campaign by Arnaud Lajeunie
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Models Lara Mullen, Lassina Karamoko and Mika Schneider pose in one of Fall 2022’s most delightful campaigns: Hermès. Up on Hermès’ roof, the collections of objects come to life and scarves flutter in the wind, for an airy, carefree afternoon.
The trio are styled by Charlotte Collet in images by Arnaud Lajeunie. Photographer Hans Neumann shoots the video and also stills focused more on the home and gifts collection.
Read MoreHermès High Jewelry ‘Les Jeux de L’ombre’ Campaign by Elizaveta Porodina
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Creative Director of Hermès Jewelry Pierre Hardy discusses House’s latest high jewelry collection ‘Les Jeux de L’ombre’, created by Hardy to give “form to the elusive”. It relates the movement of shadow and its relationship with light, and the contrasts that connect them..
Such a cerebral concept requires an equally conceptual photographer with an inner vision and signature technique to translate Hardy’s splendid jewelry pieces beyond their origins in a study of Caravaggio’s painting techniques and his chiaroscuros.
Elizaveta Porodina [IG] quickly emerged as the perfect photographer to create a totally-modern, 21st century visual dialogue around the new collection, modeled by Alyda Grace. Victoire Simonney styled the Hermes ad campaign with set design by Sophear Van Froment.
Read MoreHermès' New French Workshops and Rolling Big on MycoWorks [Mushroom] Leather
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The development of an artisanal approach is different from what is being labeled ‘ethical’ by websites like Good On You.
Leather is a perfect example. Hermès will never be called ethical because they are using leather. Even though they agree to the highest possible worker standards and environment-friendly policies in tanning and how the animals are treated, it’s leather.
Note, though, that even Stella McCartney can’t get a top rating on Good on You, which suggests a bleak future if even she can’t cut it with the uber-progressives. Stella does get a ‘good’ — or a B on a 5-point scale. Note Stella McCartney’s rating is 2018.
Read MoreHermes' Lighthearted Bubbles Sp 2022 Campaign by Jack Davison
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Hermes' Lighthearted Bubbles Sp 2022 Campaign by Jack Davison AOC Fashion
Photographer Jack Davison [IG] captures models Cheikh Dia, Merlijne Schorren, Raynara Negrine, and Taemin Park in Hermes’ Spring 2022 campaign. Brian Molloy styles the shoot with set design from Herve Sauvage./ Beauty by Stephane Lancien; makeup by Karim Rahman
Not featured in the Spring 2022 campaign is the Rock, a larger, men’s version of the highly sought-after Birkin bag revealed at Hermes’ recent menswear show. The bag couldn’t come at a better time, with Hermes being one of the few major luxury brands missing its fourth quarter 2021 revenue goals — due to self-imposed production caps on its bags.
Simply stated, supply did not meet demand. Hermes prefers long waiting lists for is bags, and they have one. Perhaps they could put a limit on bag purchases per customer — so we don’t see celebs buying them five at a time in multiple colors. That’s a bit greedy.
Bottom line, a men’s Birkin bag couldn’t come at a better time.
Hermès Fashion Story 'Upside Down' by Oliver Hadlee Pearch with Bente and Ottawa
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Hermès Fashion Story 'Upside Down' by Oliver Hadlee Pearch with Bente and Ottawa AOC Fashion
Models Bente Oort and Ottawa Kwami are styled by Charlotte Collet in ‘Upside Down’, a fashion story for Hermès lensed by Oliver Hadlee Pearch (IG)/ Hair by Ramona Eschbach
