Hérmes 2024, Second Chapter ‘Faubourg Calling’ Campaign by Craig McDean

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Hérmes 2024, Second Chapter ‘Faubourg Calling’ Campaign by Craig McDean

Creative directors Charles Levai and Kevin Tekinel have their luxury brand imprint on another top tier brand, the Hérmes [IG] 2024, Second Chapter ‘Faubourg Calling’ campaign.

Models He Cong and Amanda Murphy are lensed by Craig McDean [IG], with styling by Rae Boxer. /Hair by Jimmy Paul; makeup by Francelle Daly 

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Conspiculous Luxury Consumption in China Challenges Growing Income Inequality

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Conspiculous Luxury Consumption in China Challenges Growing Income Inequality

Top model He Cong graces the pages of Marie Claire China’s [IG] June 2024 issue. The Hunan-region beauty is styled by Austin Feng in red-inspired, fashion elegance lensed by Zhong Lin [IG].

China’s Monitoring of Flaunting Money on Social Media

This month [May 2024], China’s new ‘Clear and Bright’ campaign swung into action on social media. The campaign vows to crack down on influencers who create "ostentatious personas to cater to vulgar needs, and deliberately display extravagant lifestyles filled with money".

Jing Daily weighed in this morning, writing that across Chinese social media platforms like Weibo, Tencent, Douyin, and Xiaohongshu all reflect suspended accounts this week.

China Tackles Its Growing Income Gap Culture

The drive to reduce ostentatious displays of wealth [or internet cleanup, as Jing Daily calls it] “is part of a larger effort by Chinese authorities to curate and control social cultures to tackle China’s widening income disparity and wealth inequality.”

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Is Hermés Overtaking Louis Vuitton a Click-Bait Pipe Dream? Or a Scientific Math Possibility

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Is Hermés Overtaking Louis Vuitton a Click-Bait Pipe Dream? Or a Scientific Math Possibility

Writing for B of F, Kit Rees cites Citibank analyst Thomas Chauvet’s April 12 note making the case that “Hermès has potential to surpass LVMH’s flagship Louis Vuitton in the coming years.”

Chauvet is a Managing Director heading up Citi’s European Luxury Goods Equity Research team in London. He argues that based on Hermés, best-known for its Birkin bags, hitting the “symbolic” €20 billion ($21.3 billion) level by 2027 or before, they will be in a position to overtake Louis Vuitton, who reached that milestone in 2022.

How this argument of Hérmes overtaking Louis Vuitton by reaching $21.3 billion in 2027, when Louis Vuitton compounded at +10% 2023-27 gives us $34.3 billion in 2027 is absolutely a key reason why I don’t have Thomas Chauvet’s job.

But read me anyway.

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Awar Odhiang, Felice Noordhoff in 'Photosynthesis' for Hermès by Théo de Gueltzl

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Awar Odhiang, Felice Noordhoff in 'Photosynthesis' for Hermès by Théo de Gueltzl

Photographer Théo de Gueltzl [IG] creates exquisite images for Hermès in a an intimate, nature-bound fashion story called ‘Photosynthesis’. Imruh Asha [IG] — who is also working with Pucci — styles models Awar Odhiang and Felice Noordhoff.

The images from ‘Photosynthesis’ are included in Le Monde Hermes n°81, Maybe’s second issue conceived as a collection of notes, photographs and illustrations exploring the theme of lightness.

I love the images — which are absolute Hermès perfection — but within the context of Le Monde Hermes, the vibe is younger, more vibrant and casual. Fabulous!

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Lara Mullen, Mika Schneider in Hermes FW 2022 Campaign by Arnaud Lajeunie

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Lara Mullen, Mika Schneider in Hermes FW 2022 Campaign by Arnaud Lajeunie

Models Lara Mullen, Lassina Karamoko and Mika Schneider pose in one of Fall 2022’s most delightful campaigns: Hermès. Up on Hermès’ roof, the collections of objects come to life and scarves flutter in the wind, for an airy, carefree afternoon.

The trio are styled by Charlotte Collet in images by Arnaud Lajeunie. Photographer Hans Neumann shoots the video and also stills focused more on the home and gifts collection.

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Hermès High Jewelry ‘Les Jeux de L’ombre’ Campaign by Elizaveta Porodina

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Hermès High Jewelry ‘Les Jeux de L’ombre’ Campaign by Elizaveta Porodina

Creative Director of Hermès Jewelry Pierre Hardy discusses House’s latest high jewelry collection ‘Les Jeux de L’ombre’, created by Hardy to give “form to the elusive”. It relates the movement of shadow and its relationship with light, and the contrasts that connect them..

Such a cerebral concept requires an equally conceptual photographer with an inner vision and signature technique to translate Hardy’s splendid jewelry pieces beyond their origins in a study of Caravaggio’s painting techniques and his chiaroscuros.

Elizaveta Porodina [IG] quickly emerged as the perfect photographer to create a totally-modern, 21st century visual dialogue around the new collection, modeled by Alyda Grace. Victoire Simonney styled the Hermes ad campaign with set design by Sophear Van Froment.

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Hermès' New French Workshops and Rolling Big on MycoWorks [Mushroom] Leather

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Hermès' New French Workshops and Rolling Big on MycoWorks [Mushroom] Leather

The development of an artisanal approach is different from what is being labeled ‘ethical’ by websites like Good On You.

Leather is a perfect example. Hermès will never be called ethical because they are using leather. Even though they agree to the highest possible worker standards and environment-friendly policies in tanning and how the animals are treated, it’s leather.

Note, though, that even Stella McCartney can’t get a top rating on Good on You, which suggests a bleak future if even she can’t cut it with the uber-progressives. Stella does get a ‘good’ — or a B on a 5-point scale. Note Stella McCartney’s rating is 2018.

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Hermes' Lighthearted Bubbles Sp 2022 Campaign by Jack Davison

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Hermes' Lighthearted Bubbles Sp 2022 Campaign by Jack Davison AOC Fashion

Photographer Jack Davison [IG] captures models Cheikh Dia, Merlijne Schorren, Raynara Negrine, and Taemin Park in Hermes’ Spring 2022 campaign. Brian Molloy styles the shoot with set design from Herve Sauvage./ Beauty by Stephane Lancien; makeup by Karim Rahman

Not featured in the Spring 2022 campaign is the Rock, a larger, men’s version of the highly sought-after Birkin bag revealed at Hermes’ recent menswear show. The bag couldn’t come at a better time, with Hermes being one of the few major luxury brands missing its fourth quarter 2021 revenue goals — due to self-imposed production caps on its bags.

Simply stated, supply did not meet demand. Hermes prefers long waiting lists for is bags, and they have one. Perhaps they could put a limit on bag purchases per customer — so we don’t see celebs buying them five at a time in multiple colors. That’s a bit greedy.

Bottom line, a men’s Birkin bag couldn’t come at a better time.

No, Travis Scott Is Not Carrying a Sustainable Hermès Haut à Courroies Jumbo Bag

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Travis-Scott-Hermes-The-Haut-Bag-NYC.jpg

Republish via AOC at FeedBurner CC 3.0 License Attribution Required: Daily Fashion Design Culture News

IMAGINE THIS! No way! Travis Scott made front page news on Vogue.com Wednesday, photographed carrying a giant Hermès bag in NYC. Vogue speculated that the Haut à courroies bag could be seen from space.

We must ring the US astronauts at NASA’s International Space Station, the third brightest object in the sky. Imagine the PR surrounding this fantabulous event. The spirit of John Lennon is showering Travis Scott with spiritual, earthly love dust

OMG, AOC exclaimed! It can’t be true — the ultimate signal in Hermès’ action for sustainable development. What a fantastic tribute to Travis Scott’s daughter Stormi.

Heck, she could ride around like a true princess in the first Hermès Haut à courroies jumbo bag made from mushrooms. Now THAT is called princess pedigree.

Wait up. Let us read more at Vogue. WRONG! Travis Scott’s Haut à courroies bag is made from crocodile leather? Oh darn. Damnable darn.

We were so excited to think that “the oldest member of the family”, the Hermès Haut à courroies originally designed for professional horse riders to carry their saddles in, had gone 21st century sustainable. Why would a regular bag make front page news at Vogue?

Chin up, Anne. Just get the latest update on the MycoWorks mushroom leather collab with Hermès. The new Hermès leather workshop in Montereau, France can help you drown your sorrows. Hermès built this new artisan creative space as sustainably green as they can get it — even if the building is red. Vive la France!

Hermès News: 44% First Quarter Revenue Increase | Hermès Blush Beauty | MycoWorks Collab

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Hermès News: 44% First Quarter Revenue Increase | Hermès Blush Beauty | MycoWorks Collab

Model Luisana Gonzalez is styled by Jessica Willis in Hermes Blush, a May 2021 beauty editorial lensed by Elliot & Erick Jimenez.

Hermes reported on April 22 a first-quarter revenue increase of 44 percent, beating expectations and confirming that the “sharp V-shaped exit out of the COVID-19 pandemic” is real for the luxury market, writes WWD.

[ . . . ]

MycoWorks: The Making of Reishi™️ Fine Mycelium™️

An exciting, exclusive collaboration by Hermès and MycoWorks is birthing a new material Sylvania, a hybrid of nature and biotechnology that represents a new generation of biotech materials. The patented innovation is made with Fine Mycelium, sounding much more sophisticated and expensive than mushroom leather.

MycoWorks announced in November 2020 that it had raised $45 million in series B financing, in tandem with the opening of a major new ‘Reishi’ plant in Emeryville, California.

“We could not imagine a better partner than Hermès to present our first object made of Fine Mycelium. Hermès and MycoWorks share common values of craftsmanship, quality, innovation, and patience,” says Matt Scullin, MycoWorks CEO on the company’s website.

Hermès turned to its Victoria bag as the structural canvas for the unveiling of the exciting collaboration.