Hermes spring 2022 ad campaign has bubbles galore.

Photographer Jack Davison [IG] captures models Cheikh Dia, Merlijne Schorren, Raynara Negrine, and Taemin Park in Hermes’ Spring 2022 campaign. Brian Molloy styles the shoot with set design from Herve Sauvage./ Beauty by Stephane Lancien; makeup by Karim Rahman

Not featured in the Spring 2022 campaign is the Rock, a larger, men’s version of the highly sought-after Birkin bag revealed at Hermes’ recent menswear show. The bag couldn’t come at a better time, with Hermes being one of the few major luxury brands missing its fourth quarter 2021 revenue goals — due to self-imposed production caps on its bags.

Simply stated, supply did not meet demand. Hermes prefers long waiting lists for is bags, and they have one. Perhaps they could put a limit on bag purchases per customer — so we don’t see celebs buying them five at a time in multiple colors. That’s a bit greedy.

Bottom line, a men’s Birkin bag couldn’t come at a better time.

“Like bubbles floating up into the air, the spring-summer 2022 collection transports us towards bright skies. The collection’s colour palette gallops from yellow to turquoise, from pure white to tender pink. Sunlight glides along shoulder lines and skims over leather, over red lips, or over the gold of a handle on a Kelly bag in black box calfskin. Leather becomes graphic lightness, mouliné wool merges and transforms: spring-summer silhouettes invite material oxymorons and layered textures. Inspired, narrative and mysterious, each Hermès scarf design tells a story and carries the illustrator’s mark. Whether the scarf draws us to an island in springtime or to other horizons, it always promises a journey.” – from Hermès