Hérmes 2024, Second Chapter ‘Faubourg Calling’ Campaign by Craig McDean

Creative directors Charles Levai and Kevin Tekinel have their luxury brand imprint on another top tier brand, the Hérmes [IG] 2024, Second Chapter ‘Faubourg Calling’ campaign.

The images bring the refined spirit of the Hérmes flagship 24 Faubourg Saint-Honoré address to the dynamic, noisy streets of New York City.

Models He Cong and Amanda Murphy are lensed by Craig McDean [IG], with styling by Rae Boxer. /Hair by Jimmy Paul; makeup by Francelle Daly 

This is not the first time AOC has called out Charles Levai and Kevin Tekinel specifically. In fact, it was the Hérmes‘Photosynthesis’ campaign, shared in September 2022 that warranted AOC’s deeper dive into these two very talented creative directors.

Taking a quick look at their past work, their track record for holding clients is excellent — and that includes Hérmes. W Magazine is also a long-term client, and AOC found their new ‘Shady Lady’ fashion story posted Monday to be visually noteworthy.

The campaign teams up with artist Alain Biet [IG], who has a show ‘Halleboteur’ running in Paris until September 22, 2024. Biet has imagined an equestrian arcade game for Hérmes, released in June around the show opening and also this campaign.