Maty Fall Brings Beauty, Poise and a Penetrating Gaze to 'H&M Vacay' by Philip Messmann

Model Maty Fall has much work with H&M in 2024.

As H&M eyes the Zara path — but at lower price points — Maty’s beauty, poise and penetrating gaze convey her cultural exposure and Senegalese-Italian heritage.

Lisa Lindqwister styles ‘H&M Vacay’ with images by Philip Messmann [IG]./ Hair by Sarai Pujol

By herself or teamed up with Elodie Guipaud — also from Senegal — in 2024 H&M campaigns, Maty Fall conveys aspirational, old-world DNA, mixed with her modern sensibility.

She’s crisscrossing H&M with pedigree luxury campaigns for Ralph Lauren, Dior and Chanel and turning up the volume with Casablanca.

I’ve been exposed to Maty Fall’s manners and way of communicating. It would not surprise me to learn that she sends handwritten notes to friends, family and business connections. It’s a rare but powerful attribute in today’s world.

See all the Maty Fall on AOC Archives.