Awar Odhiang, Felice Noordhoff in 'Photosynthesis' for Hermès by Théo de Gueltzl AOC Fashion

Photographer Théo de Gueltzl [IG] creates exquisite images for Hermès in a an intimate, nature-bound fashion story called ‘Photosynthesis’. Imruh Asha [IG] — who is also working with Pucci — styles models Awar Odhiang and Felice Noordhoff.

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Creative directors Charles Levai [IG] and Kevin Tekinel [IG] co-founders of the Paris-based agency Maybe, were featured in W Magazine this summer. Maybe is one example of a creative triumph that came out of the COVID-19 lockdown.

The images from ‘Photosynthesis’ are included in Le Monde Hermes n°81, Maybe’s second issue conceived as a collection of notes, photographs and illustrations exploring the theme of lightness.

I love the images — which are absolute Hermès perfection — but within the context of Le Monde Hermes, the vibe is younger, more vibrant and casual. ~ Anne