Banana Republic Summer 2024 with Taylor Hill and Marlon Teixeira in Mérida, Mexico
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Sydney Sweeney's Jimmy Choo 'Road to Joy' Campaign by Oliver Hadlee Pearch
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Actor Sydney Sweeney is behind the wheel of Jimmy Choo’s [IG] Summer 2024 campaign, ‘Road to Joy.’
In my life, AOC has never asked “Who did it better?” But after reading ‘Dazed’ describe Sweeney preparing for her Jimmy Choo roadtrip as packing up her stuff starting with a “few pairs of cunty stillettos”, I couldn’t help laughing and then reflecting on one of the sexiest roadtrip campaigns that I remember.
Jimmy Choo creative director Sandra Choi had to see the ‘Euphoria’ star in her scorching ‘old convertible breakdown in the Palm Springs desert’ June 2022 campaign for Tory Burch Miller sandals.
Clearly Choi decided that she could do it better, being a visionary for Jimmy Choo. This is a great decision, if you’re bringing plenty of prove-it ammo to the gunfight.
It’s close, as to which Sweeney campaign wins — because they are sisters.
Read MoreLouis Vuitton Handbag Lovers Once Again Learn About Women on the High Seas
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The Louis Vuitton Leather Goods Campaign Spring-Summer 2024 returns to the high seas with an extension of their Louis Vuitton Nautical Summer Capsule that focuses on Vuitton’s best handbags.
Lensed by Ethan James Green [IG] against the ancient backdrop of Mediterranean world waters, the campaign steps into AOC’s earlier Louis Vuitton Nautical campaign discussion of women in the world of Olympic sailing.
Today models Chu Wong, Ida Heiner and Sacha Quenby inspires a deeper question by AOC.
Did Women Sail in Ancient Waters?
Based on our best AI, Phoenician women were known to be skilled sailors who played a crucial role in the maritime trade network of the ancient world. These women were involved in various aspects of seafaring, including navigation, trading, and ship maintenance. Their expertise in sailing and trading helped establish Phoenicia as a dominant maritime power in the Mediterranean.
The scarcity of direct historical records makes it difficult to paint a complete picture, yet through the analysis of artifacts, writings by ancient historians, and mythological tales, we begin to see indications of women's participation.
Read MoreJacquie Aiche Rebel Heart 2024 Campaign with Behati and Adam Levine
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Victoria’s Secret alum model Behati Prinsloo Levine and husband Adam Levine, of the pop rock band Maroon 5, front the new Jacquie Aiche Rebel Heart [IG].
Photographer Adam Franzino [IG] brings to life a visible electricity and sensual connection between the couple.
"The energy that Adam and Behati give off in the jewels, both independently and together, encapsulates everything that came to mind when I was working on this collection. It's all about sharing your own light with the world. With Adam and Behati, they're both so positive and so energetic, you could just feel the electricity between them on set,” Jacquie Aiche told the press about the campaign.
This is the first campaign that the couple shot together.
Read MoreLouis Vuitton Flight Mode Summer 2024 Honors New Paris LV Flagship Élysée Palace Hotel
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Louis Vuitton introduces its Flight Mode summer 2024 collection for global travelers. The colorful collection is inspired by vibrant colors like yellow and also prints inspired by travel stamps connected to the famous Élysée Palace Hotel in Paris.
The newly-introduced Monogram canvas bags, like the Keepall and Side Trunk, are decorated with colorful Élysée Palace Hotel stamps. Built in 1896 in the Art Nouveau style, the Elysée Palace hotel — most recently the headquarters of HSBC Bank in Paris — is under a spectacular renovation as the first Louis Vuitton flagship hotel, scheduled to open in 2026. Read more details in our January 2024 post.
Apparently this ‘insider information’ about the reason Louis Vuitton is inspired in its Flight Mode summer 2024 collection by the Elysée Palace hotel was not in the LV press release. It’s not in their IG either.
Read MoreYevonde Inspires Miu Miu's Gigi Hadid 2024 Wander and Arcadie Bags by Steven Meisel
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When the National Portrait Gallery, London, reopened in June 2023 following a three-year redevelopment closure, its first exhibition ‘Yevonde: Life and Colour’ centered on British photographer Yevonde Middleton [1893-1975]. The art event, which focused on the sixty-year career of a paradigm-breaking woman photographer, was sponsored by The CHANEL Culture Fund.
With the release of its new 2024 Leathergoods Campaign, Miu Miu [IG] is also inspired by the British photographer Yevonde Middleton.
An ode to color, to femininity, to fashion and to feminism, Miu Miu celebrates its signature matelassé in images by photographer legend Steven Meisel with art direction by Edward Quarmby. Starring Gigi Hadid as a modern reflection of the Miu Miu persona styled by Lotta Volkova, the images focus on the Wander and Arcadie bags. / Makeup by Pat McGrath; hair by Guido Palau
Read MoreFendi Peekaboo Bag 2024 Campaign with Kate and Lila Moss by Craig McDean
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Fendi’s April 2024 Peekaboo Bag Campaign doubles the style drama with supermodel Kate Moss and her fast-rising model daughter Lila Moss.
The twining effect is making a big play in ready-to-wear images lensed by Craig McDean [IG] with styling by Melanie Ward. / Makeup by Peter Philips; Hair by Anthony Turner
Among the house of Fendi’s most demanded treasures is the Peekaboo bag, which made its runway debut in 2008 as part of the spring-summer 2009 collection.
Conceived by Silvia Venturini Fendi, the creative mind then and now behind many of Fendi's legendary accessories, this bag was designed with modern women in mind—those who appreciate luxury but also value functionality.
Read MoreSam Edelman Ambassador Kylie Jenner Fronts 20th Anniversary Campaign by Chris Colls
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Reality star businesswoman Kylie Jenner [IG] is the face of footwear brand Sam Edelman’s 2024, 20th year anniversary campaign. Chris Colls [IG] captures a sultry Jenner with creative direction by David Lipman.
WWD writes that founder Sam Edelman discovered Colls recently, when he saw Chris’s images in the late August 2023 ELLE France feature with Gisele Bündchen.
Edelman called his CMO and Lipman, saying the words that are music to every photographer’s ears. “I’m crazy about Chris.” That was the last word on photographers, and Colls was booked.
Read MoreSabrina Carpenter, Post Taylor Swift Tour, Fronts New SKIMS Stretch Lace Campaign
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Pop star Sabrina Carpenter fronts a new SKIMS campaign for the new Stretch Lace and Fits Everybody spring collections dropping April 3.
In a volley across the net, SKIMS — who is playing hardball with Victoria’s Secret — calls Stretch Lace offering “the most alluring underwear drop yet.”
Fresh off opening Taylor Swift’s Eras Tour shows in Australia and Singapore, and touring last fall with the pop star, not all Swifties were onboard with Sabrina Carpenter promoting SKIMS.
Kim and her ex-husband Kanye West have a very sketchy history with the biggest pop star on the planet.
Read MoreSwarovski SS-2024 Campaign Drips With Sea Jewels Worn by Imaan, Irina, Karlie, Fei Fei, Abby
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Showstudio calls them “Steven Meisel’s Supermodel Sirens”, five women “dripping in crystals.” Top models Abby Champion, Fei Fei Sun, Imaan Hammam, Irina Shayk and Karlie Kloss join forces in the new S/S 2024 Swarovski [IG] campaign inspired by Venus, the Roman goddess of love.
In ancient Roman mythology, Venus, the goddess of love and beauty, emerged from the sea fully grown and adorned with exquisite jewelry. The myth tells of Venus being born from the foam created when the Titan Cronus castrated his father Uranus and threw his severed genitals into the sea. This act led to the sea producing the goddess of love and desire.
Read MoreHow Shein Grabbed H&M America By the Throat | H&M Spring 2024 Campaign
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H&M celebrates Spring 2024 as a time of rebirth and new beginnings in a fresh and sophisticated campaign with equally upmarket clothes. For the women’s portion, models include Anok Yai, Bibi Breslin, Precious Lee, Raquel Zimmermann and Vittoria Ceretti styled by Kate Phelan.
Photographer Rafael Pavarotti [IG] is behind the lens, working with Albert Moya on what’s an exceptional and esoteric campaign film — the entire director’s cut.
In recent days, H&M received positive news in response to the Spring 2024 collections. H&M Group CEO Daniel Ervér, who abruptly replaced Helena Helmersson at the end of January, will tell you that he had little to do with the results.
H&M under Helmersson got caught in the worst possible squeeze and Ervér was her partner in that squeeze, being head of H&M for the last four years.
COVID came and Shein took off like an online rocket ship.
H&M controlled 16% of the fast fashion market in the US in November 2022, behind Shein's 50%. H&M’s $24.9 billion market cap as of November 2023 is approximately 35% of Shein's 2023 private valuation of $66 billion.
Read MoreSailing to Paris 2024 Olympics with Louis Vuitton Nautical Summer Capsule, Crewed by Women
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Louis Vuitton is in Olympic Games Paris 2024 countdown, as a lead brand in LVMH’s role as a top sponsor of this summer’s games.
Dropping the new Louis Vuitton Nautical Capsule 2024 this weekend reminds us that some fashion trends truly possess heritage status — in the way that the Olympics are heritage.
Women, Sailing and the Olympics
The world has changed almost beyond recognition since the summer of 1924 — the last time Paris hosted the summer Olympics. One simple statistic grabs our attention immediately: 2954 men competed in the 1924 games and 135 women. AOC digs deep into women in competitive sailing a century ago.
Louis Vuitton's foray into the prestigious realm of sailing and its premier position in the LVMH sponsor umbrella of the Paris 2024 Summer Games spills next into Barcelona, where Louis Vuitton hosts in late August 2024 the America's Cup Challenger Selection Series. Hosting the event since 1983 and subsequently renamed the Louis Vuitton Cup, it culminates in the race for a new America’s Cup Winner.
Read MoreStella McCartney Summer 2024 Garbage Heap Campaign by Harley Weir
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Designer and eco-activist Stella McCartney [IG] releases her summer 2024 campaign, starring fellow Gaia lover Cara Delevingne.
The summer 2024 collection is Stella McCartney’s most sustainable ever, crafted from 95% conscious materials. Below, Cara holds the Frame bag, crafted from a leather alternative, made from apple waste.
Photographer Harley Weir [IG] captures the model-actor at VeoliaUK’s [IG] South London recycling center.
Read MoreSaint Laurent Summer 2024 Campaign's Fabulous Statement Jewelry by Juergen Teller
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Frequent Saint Laurent photographer Juergen Teller captures models Ajus Samuels, Eva Herzigova, Loli Bahia, and Penelope Ternes showcasing the Summer 2024 campaign. / Hair by Duffy; makeup by Dame Pat McGrath
It was the jewelry that dominated the collection. Big, bold and brash metals became modern sculptures, impacted by trends in metallurgy to lighten the weight of heavy-appearing cuffs and outlandish, oversized earrings, showcased against the classic colors of navy, brown and black ready-to-wear.
Read MoreChristy Turlington and Crew in Valentino, by Herb Ritts for Vanity Fair US F/W 1995.96
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Italian luxury brand Valentino is making headlines today, with news that the maison’s creative director Pierpaolo Piccioli has come to the end of his Valentino tenure after 25 years.
Related: Pierpaolo Piccioli's Humanist-Focus Chapter Ends at Maison Valentino AOC Daily
The Italian humanist was not a member of the Maison Valentino family in 1995, when esteemed photographer Herb Ritts [IG] created this series of elegant but sensually provocative images anchored by Christy Turlington of the Valentino F/W 1995.96 collection for Vanity Fair US.
AOC wonders if fashion scholars have explored this transition of sexual mores, especially within the Italian brands, who historically and geographically lived closer to the Levant-based lands of the goddess worship that predated monotheism.
What is true is that the woman — Turlington here — is the center of this ritualistic fashion ritual, captured for Valentino in 1995 by Herb Ritts.
Read MoreHailey Bieber Fronts FILA's Settanta Jacket March 2024 Campaign
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Hailey Bieber, FILA’s [IG] global brand ambassador and fall 2023 announced design collaborator with a three-year contract, introduces a new generation to its iconic, best-selling Settanta jacket.
Italian-brand FILA’s heritage-style Settanta debuted in 1976, made popular by legendary Swedish tennis star Bjorn Borg.
Read MorePucci Spring 2024 Campaign with Vittoria Ceretti | House Update
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The watery effect of Pucci’s heritage Vivara print takes the stage in a new Spring 2024 campaign headlined by Vittoria Ceretti and captured by Mario Sorrenti [IG] at Villa L’Alma near Milan.
Pucci Artistic Director Camille Miceli has invited us to Rome on April 4 to view Vivara in action as "one of the house's most iconic prints, dating back to 1965 and featured in all the archives."
To many of us, Pucci is an absolute jewel, with speculation-only 2023 revenue of $100m. If any group can nurture her to Pucci’s maximum potential, it’s LVMH.
Previously working under LVMH’s Sidney Toledano as the chief executive of smaller brands like Celine and Fendi, Camille Micelli at Pucci — along with Belgian fashion executive Saar Debrouwere as Pucci CEO — will operate under the guidance of Michael Burke, who recently took the helm from Toledano.
I dig deeply into the LVMH approach to developing talent in the Michael Burke link above.
Read MoreChanel SS-2024 Campaign Shot by Inez & Vinoodh at Historic Villa Noailles
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Coco Chanel's connection to Villa Noailles [IG] is a fascinating chapter in fashion history. That unique relationship is expressed in the Chanel [IG] Spring 2024 ad campaign and also in lush floral prints inspired by the villa itself, located in Hyères, in the heart of the South of France.
This year, the campaign stars actor Riley Keough, named days ago as Chanel’s new ambassador, alongside longtime Chanel muse, supermodel Rianne Van Rompaey.
Villa Noailles was celebrated at Chanel’s Spring 2024 PFW runway show last October. The new campaign by frequent Chanel collaborators Inez and Vinoodh [IG], unfolds in the villa’s garden and its iconic pink room, envisioned as sanctuaries of creativity and happiness for the Chanel woman.
Read MoreGisele Bündchen Front's Arezzo's 2024 'On My Way' Campaign Lensed by Gui Paganini
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