Pucci Spring 2024 Campaign with Vittoria Ceretti | House Update

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Pucci Spring 2024 Campaign with Vittoria Ceretti | House Update

The watery effect of Pucci’s heritage Vivara print takes the stage in a new Spring 2024 campaign headlined by Vittoria Ceretti and captured by Mario Sorrenti [IG] at Villa L’Alma near Milan.

Pucci Artistic Director Camille Miceli has invited us to Rome on April 4 to view Vivara in action as "one of the house's most iconic prints, dating back to 1965 and featured in all the archives."

To many of us, Pucci is an absolute jewel, with speculation-only 2023 revenue of $100m. If any group can nurture her to Pucci’s maximum potential, it’s LVMH.

Previously working under LVMH’s Sidney Toledano as the chief executive of smaller brands like Celine and Fendi, Camille Micelli at Pucci — along with Belgian fashion executive Saar Debrouwere as Pucci CEO — will operate under the guidance of Michael Burke, who recently took the helm from Toledano.

I dig deeply into the LVMH approach to developing talent in the Michael Burke link above.

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Zhong Lin Delivers Pucci with América González for Perfect Magazine FW2023

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Zhong Lin Delivers Pucci with América González for Perfect Magazine FW2023

If the fabulosity of creative director Camille Miceli’s [IG] current Pucci revival is lost to you in typical fashion photography shots, the FW 2023 issue of Perfect Magazine [IG] offers you Pucci the way we want it.

Fab-squad photographer Zhong Lin [IG] delivers vibrant Pucci images featuring model América González styled by Perfect Magazine founder and EIC Katie Grand [IG].

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Pucci's Phone Blows Up After Beyonce's Renaissance Tour LA Catsuit Debut

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Pucci's Phone Blows Up After Beyonce's Renaissance Tour LA Catsuit Debut

Since Camille Miceli took the reins of LVMH-owned Emilio Pucci, she has steered the iconic brand into audacious territory. This Beyonce-worthy catsuit worn on her Renaissance tour atop in LA September 2, is at the top of her IG tour favs.

Scrolling all the way back to spring, the Pucci catsuit looks to be in the top 5 on the whole tour.

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Pucci 'Initials E.P' Resort Campaign Summer 2023

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Pucci 'Initials E.P' Resort Campaign Summer 2023

Top model, Brazilian beauty Raquel Zimmermann births the new ad campaign for Initials E.P., styled by Katie Grand in images by Vito Fernicola [IG]. / Hair by Sydney Hayes; makeup by Miranda Joyce; creative direction by Al Dente Paris.

The collection pays tribute to the Emilio Pucci as the heritage brand’s founder while incorporating a ’60s Space-Age vibe, inspired by Emilio Pucci's design of the Apollo 15 emblem in 1971. Many modern white dresses nodded to the Apollo mission and 21st century Pucci modernism.

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LVMH's Camille Miceli Flies Gloriously High in Capri, Italy Launch of 'New Pucci'

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LVMH's Camille Miceli Flies Gloriously High in Capri, Italy Launch of 'New Pucci'

Emilio Pucci’s new creative director Camille Miceli [IG] made a vibrant splash with her first summer 2022 campaign and fashion capsule launch for the famous Italian luxury house on April 29 in Capri. In the ad campaign supporting the unveiling of Miceli’s Pucci vision, top model Vittoria Ceretti is styled by Emmanuelle Alt in images by Lachlan Bailey [IG].

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