Emilio Pucci’s new creative director Camille Miceli [IG] made a vibrant splash with her first summer 2022 campaign and fashion capsule launch for the famous Italian luxury house on April 29 in Capri. In the ad campaign supporting the unveiling of Miceli’s Pucci vision, top model Vittoria Ceretti is styled by Emmanuelle Alt in images by Lachlan Bailey [IG].

The exciting Capri launch only needed Pucci printed, hot-air balloons hosting an Italian picnic to complete the fashion-crowd festivities. The Italian island of Capri has long been a jet-set destination, and is also the place where Emilio Pucci opened his first store in 1951.

The exciting Capri launch only needed Pucci printed, hot-air balloons hosting an Italian picnic to complete the fashion-crowd festivities. The Italian island of Capri has long been a jet-set destination favored by American women like Marilyn Monroe and Jackie Kennedy.

Capri is also the place where Emilio Pucci opened his first store in 1951.

LVMH became the full owner of Emilio Pucci in June 2021, acquiring a remaining 33 percent of the company for an undisclosed sum. The luxury conglomerate first acquired a 67 percent ownership stake of Pucci in 2000.

While the totality of LVMH’s desire to position Pucci as a resort brand is unknown, their ownership of Belmond Hotels offers a perfect host offering for an exciting new Pucci. At a time when people worldwide are in severe need of fashion happy pills, Emilio Pucci offers a spectacular Instagram getaway .

The Capri mood is perfectly captured in the new campaign and in lavish images of the Italian summer experience on Camille Miceli IG.

While the totality of LVMH’s desire to position Pucci as a resort brand is unknown, their ownership of Belmond Hotels offers a perfect host offering for an exciting new Pucci. At a time when people worldwide are in severe need of fashion happy pills, Emilio Pucci offers a spectacular Instagram getaway .

The Capri mood is perfectly captured in the new campaign and in lavish images of the Italian summer experience on Camille Miceli IG.

Jet setters travel far and wide, and presumably Miceli’s Pucci will be riding The Orient Express — now owned by LVMH — spreading much-needed joie de vivre far and wide.

In the same way that Manhattan’s young and privileged tribes are taking over their grandparents’ cocktail bars from the Rainbow Room to The Carlyle, Pucci could skyrocket as part of this new renaissance.

With Alexandre Arnault at Tiffany & Co. the family has a superb sense of the pulse of luxury life in America, especially among the young.

Consider the reality that Americans are not good at marketing “old money” brand positioning without going to Maine. America is very much about new money and our latest tech billionaire.

I think LVMH is great in this marketing sector, sinking its French roots and pedigree into the American monied experience. Pucci has always pulsated with a vibrant artistry and a dopamine-dressing high.

The ingredients for a spectacular cocktail are in the Pucci blender. Vogue described Miceli, 50, as “one of the most influential creatives in fashion you’ve never heard of, a behind-the-scenes powerhouse whose career spans from Chanel to Marc Jacobs–era Louis Vuitton to Dior under John Galliano and Raf Simons before decamping back to Vuitton for Nicolas Ghesquière.”

The new creative director says her Pucci “Is really about well-being — it’s a lifestyle that’s about taking care of yourself.”

I just bought a yellow sofa and want to take up needlepoint again — after a 20-year hiatus. How about Pucci prints needlepoints for therapy? How gorgeous!!!

In fact, I always found Pucci to be pretty damn sexy. Thankfully, Miceli agrees, clarifying to Vogue that “because you take care of yourself you [don’t] have to live like a nun — no!”

“It has to be about enjoying life, especially after all we’ve gone through.”

Hurricanes Ahead

Note that the new Pucci vision-maker made that statement last August — before Ukraine. Before monkey pox.

Before today June 1, 2022 when Jamie Dimon, chairman and chief executive officer of JPMorgan Chase – the largest of the big four American banks – warned the world to brace ourselves for the coming economic hurricane.

Before a white nationalist gunned down 10 Black people at the grocery store in Buffalo 18 days ago, and then 8 days later, 19 young school children and two teachers in Uvalde, Texas. They are being buried starting today. Just now, a Tulsa, Oklahoma hospital has been gunned down by some dude mad at the doctor. Five people dead and 10 injured — although they are expected to live, thankfully.

We NEED some happy prints and beautiful Instagram images. And if you’re fortunate enough to live the life, goddess bless you. I am UP for a Pucci real-deal renaissance. ~ Anne