Pucci Spring 2024 Campaign

The watery effect of Pucci’s heritage Vivara print takes the stage in a new Spring 2024 campaign headlined by Vittoria Ceretti and captured by Mario Sorrenti [IG] at Villa L’Alma near Milan.

Pucci Artistic Director Camille Miceli has invited us to Rome on April 4 to view Vivara in action as "one of the house's most iconic prints, dating back to 1965 and featured in all the archives." Creative direction and production are from Al Dente. / Hair by Tomo Jidal; makeup by Lucia Pica

AOC constructed the collage above, scouring multiple Pucci-related Instagrams, to conclude the obvious. The creative director has another drop-dead fabulous April 4 Pucci print evolution baking in the House’s brand oven.

Marilyn Loved Her Pucci Pieces

In other Pucci news, a famous bold pink, non-print Pucci dress worn by Marilyn Monroe is coming to auction. Marilyn began wearing Emilio Pucci designs from 1960 until her death on August 5th 1962.

Monroe's pink silk jersey dress with a rope and crystal tassel belt — which she wore for her Vogue photo shoot with photographer Bert Stern — is estimated to fetch up to $60,000.

LVMH does not break down revenue by individual houses, although in recent years, the world’s biggest luxury conglomerate has been more specific about Louis Vuitton and Dior.

To many of us, Pucci is an absolute jewel, with speculation-only 2023 revenue of $100m. If any group can nurture her to Pucci’s maximum potential, it’s LVMH.

Camille Micelli herself has extensive LVMH experience in her background, returning to Louis Vuitton in 2014 to become accessories creative director before she took the artistic director role at Pucci in 2021.

Micelli also worked in the Dior group and is championed as the best at taking runway inspiration at both Louis Vuitton and Dior, and translating it into endearing accessories. This latter category is key to creating a profitable luxury brand.

The Incredible LVMH Bench Is A Key Asset

Previously working under LVMH’s Sidney Toledano as the chief executive of smaller brands like Celine and Fendi, Camille Micelli at Pucci — along with Belgian fashion executive Saar Debrouwere as Pucci CEO — will operate under the guidance of Michael Burke, who recently took the helm from Toledano.

The bench strength at LVMH and the career executive development approach installed by Bernard Arnault decades ago, is a fruit and wine orchard in full bloom.

In AOC’s opinion, LVMH and Arnault, in particular, do not get sufficient credit for the respect it has long given both executives and artisans within the massive group that operates with deeply personal synergies across the houses.

I dig deeply into that topic in the Michael Burke link above. ~ Anne