Pucci 'Initials E.P' Resort Campaign Summer 2023

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In May, Emilio Pucci’s Creative Director Camille Miceli delivered models onto the runwaay from gondolas drifting along the Arno River. Her first fashion show in Florence, the birthplace of Emilio Pucci was underway, as was the summer 2023 resort collection called “Initials E.P.”

Top model, Brazilian beauty Raquel Zimmermann births the new ad campaign for Initials E.P., styled by Katie Grand in images by Vito Fernicola [IG]. / Hair by Sydney Hayes; makeup by Miranda Joyce; creative direction by Al Dente Paris.

The collection pays tribute to the Emilio Pucci as the heritage brand’s founder while incorporating a ’60s Space-Age vibe, inspired by Emilio Pucci's design of the Apollo 15 emblem in 1971. Many modern white dresses nodded to the Apollo mission and 21st century Pucci modernism.

The Pucci Summer 2023 E.P. Show in Florence

Watch the May 2023 Pucci Initials E.P. Show