Stella McCartney Summer 2024 Garbage Heap Campaign with Cara Delevingne AOC Art of Living

Designer and eco-activist Stella McCartney [IG] releases her summer 2024 campaign, starring fellow Gaia lover Cara Delevingne.

The summer 2024 collection is Stella McCartney’s most sustainable ever, crafted from 95% conscious materials. Below, Cara holds the Frame bag, crafted from a leather alternative, made from apple waste.

Photographer Harley Weir [IG] captures the model-actor at VeoliaUK’s [IG] South London recycling center. The facility processes 110,000 tons of recyclables from 2 million Londoners annually. This recycling depot works with plastics and glass, leaving only 1% of fashion textiles being currently recycled into new materials and clothes globally.

Human consumers and the fashion industry create an estimated 92 million tons of clothing waste according to McCartney. McCartney asserts that over 90% of this waste can be reused or recycled, but less than 1% is.

Above, Cara holds the Falabella bag made using recycled materials, lined with ocean plastics and its chain is made from recycled brass and recyclable aluminum.

Young Americans inspired by TikTok entrepreneurs pile on this human garbage heap with great fervor.