Sam Edelman Ambassador Kylie Jenner Fronts 20th Anniversary Campaign by Chris Colls AOC Fashion

Reality star businesswoman Kylie Jenner [IG] is the face of footwear brand Sam Edelman’s 2024, 20th year anniversary campaign. Chris Colls [IG] captures a sultry Jenner with creative direction by David Lipman.

WWD writes that founder Sam Edelman discovered Colls recently, when he saw Chris’s images in the late August 2023 ELLE France feature with Gisele Bündchen.

Edelman called his CMO and Lipman, saying the words that are music to every photographer’s ears. “I’m crazy about Chris.” That was the last word on photographers, and Colls was booked.

On March 11, the ‘Kardashians’ star became a brand ambassador for Sam Edelman, an appointment chosen for Jenner’s ‘cutting-edge taste’, along with her worldwide influence and forever elegance.

The campaign was shot in Los Angeles in one day, after seven days of preparation.