Hailey Bieber Fronts FILA's Settanta Jacket March 2024 Campaign

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Hailey Bieber Fronts FILA's Settanta Jacket March 2024 Campaign

Hailey Bieber, FILA’s [IG] global brand ambassador and fall 2023 announced design collaborator with a three-year contract, introduces a new generation to its iconic, best-selling Settanta jacket.

Italian-brand FILA’s heritage-style Settanta debuted in 1976, made popular by legendary Swedish tennis star Bjorn Borg.

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Hailey Bieber Fronts Fila F2022 Global Campaign Shot by Renell Medrano

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Hailey Bieber Fronts Fila F2022 Global Campaign Shot by Renell Medrano

Sports brand Fila showcases Hailey Bieber in a new global campaign that gives “the model and entrepreneur a canvas to express her unique sense of style, while utilising some of the brand’s iconic designs”.

“Hailey has an enviable and often imitated street style, and she has quickly emerged as a fashion icon for this generation,” adds FILA’s Global Chairman Gene Yoon. “As a brand, we have always celebrated individuality and a willingness to take chances in design. Hailey is fearless with her fashion choices, with a versatility, authenticity and originality in the expression of her style. FILA has organically become part of Hailey’s closet and it was a natural fit to work together on this new campaign.”

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