Yevonde Inspires Miu Miu's Gigi Hadid 2024 Wander and Arcadie Bags by Steven Meisel AOC Fashion

When the National Portrait Gallery, London, reopened in June 2023 following a three-year redevelopment closure, its first exhibition ‘Yevonde: Life and Colour’ centered on British photographer Yevonde Middleton [1893-1975]. The art event, which focused on the sixty-year career of a paradigm-breaking woman photographer, was sponsored by The CHANEL Culture Fund.

With the release of its new 2024 Leathergoods Campaign, Miu Miu [IG] is also inspired by the British photographer Yevonde Middleton.

An ode to color, to femininity, to fashion and to feminism, Miu Miu celebrates its signature matelassé in images by photographer legend Steven Meisel with art direction by Edward Quarmby. Starring Gigi Hadid as a modern reflection of the Miu Miu persona styled by Lotta Volkova, the images focus on the Wander and Arcadie bags. / Makeup by Pat McGrath; hair by Guido Palau

This campaign extols Yevonde’s hallmark fractured colortones, in instinctive and joyful contrasts – an idea reinforced with the new colorways of the Arcadie and Wander, where classic Caramel and Cognac hues are joined with bright orange and soleil.

Gigi Hadid is a perfect half fashion model and half cultural figure to represent the history of this extraordinary artistic talent.