Maty Fall Brings Beauty, Poise and a Penetrating Gaze to 'H&M Vacay' by Philip Messmann

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Maty Fall Brings Beauty, Poise and a Penetrating Gaze to 'H&M Vacay' by Philip Messmann

Model Maty Fall has much work with H&M in 2024.

As H&M eyes the Zara path — but at lower price points — Maty’s beauty, poise and penetrating gaze convey her cultural exposure and Senegalese-Italian heritage.

Lisa Lindqwister styles ‘H&M Vacay’ with images by Philip Messmann [IG]./ Hair by Sarai Pujol

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H&M Summer 2024 Campaign Kills It | Anok, Devyn, Vittoria by Rafael Pavarotti

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H&M Summer 2024 Campaign Kills It | Anok, Devyn, Vittoria by Rafael Pavarotti

AOC’s impression of the H&M Summer 2024 Collection [IG] is simple: H&M Killed It!

The trio of top models Anok Yai, Devyn Garcia and Vittoria Ceretti killed it. Designer Eliana Masgalos hit all the high notes in this sophisticated, vibrant, very wearable collection.

Whatever ancestral spirits photographer Raf Pavarotti [IG] appealed to — collectively with all involved before starting work — they blessed him and this H&M photoshoot.

Kate Phelan styled the campaign with art direction by Li Von Euler and set design by Ibby Njoya./ Hair by Mustafa Yanaz; makeup by Chiao Li Hsu

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How Shein Grabbed H&M America By the Throat | H&M Spring 2024 Campaign

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How Shein Grabbed H&M America By the Throat | H&M Spring 2024 Campaign

H&M celebrates Spring 2024 as a time of rebirth and new beginnings in a fresh and sophisticated campaign with equally upmarket clothes. For the women’s portion, models include Anok Yai, Bibi Breslin, Precious Lee, Raquel Zimmermann and Vittoria Ceretti styled by Kate Phelan.

Photographer Rafael Pavarotti [IG] is behind the lens, working with Albert Moya on what’s an exceptional and esoteric campaign film — the entire director’s cut.

In recent days, H&M received positive news in response to the Spring 2024 collections. H&M Group CEO Daniel Ervér, who abruptly replaced Helena Helmersson at the end of January, will tell you that he had little to do with the results.

H&M under Helmersson got caught in the worst possible squeeze and Ervér was her partner in that squeeze, being head of H&M for the last four years.

COVID came and Shein took off like an online rocket ship.

H&M controlled 16% of the fast fashion market in the US in November 2022, behind Shein's 50%. H&M’s $24.9 billion market cap as of November 2023 is approximately 35% of Shein's 2023 private valuation of $66 billion.

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