AOC’s impression of the H&M Summer 2024 Collection [IG] is simple: H&M Killed It!

The trio of top models Anok Yai, Devyn Garcia and Vittoria Ceretti killed it. The ensemble is gorgeous together with good chemistry. They are working at posing in an old-fashioned, glamorous way.

Bu AOC’s own admission, we believe in dopamine dressing with plenty of black and white.

The ‘modern art prints’ are spectacular. They killed it, too, and they belong in YSL’s Jardin Majorelle in Marrakech, except we are in Brazil.

Designer Eliana Masgalos hit all the high notes in this sophisticated, vibrant, very wearable collection.

Whatever ancestral spirits photographer Raf Pavarotti [IG] appealed to — collectively with all involved before starting work — they blessed him and this H&M photoshoot.

Kate Phelan styled the campaign with art direction by Li Von Euler and set design by Ibby Njoya./ Hair by Mustafa Yanaz; makeup by Chiao Li Hsu