Sydney Sweeney's Jimmy Choo 'Road to Joy' Campaign by Oliver Hadlee Pearch
/Sydney Sweeney's Jimmy Choo 'Road to Joy' Campaign by Oliver Hadlee Pearch AOC Fashion
Actor Sydney Sweeney is behind the wheel of Jimmy Choo’s [IG] Summer 2024 campaign, ‘Road to Joy.’
In my life, AOC has never asked “Who did it better?” But after reading ‘Dazed’ describe Sweeney preparing for her Jimmy Choo roadtrip as packing up her stuff starting with a “few pairs of cunty stilettos”, I couldn’t help laughing and then reflecting on one of the sexiest roadtrip campaigns that I remember.
Jimmy Choo creative director Sandra Choi had to see the ‘Euphoria’ star in her scorching ‘old convertible breakdown in the Palm Springs desert’ June 2022 campaign for Tory Burch Miller sandals.
Clearly Choi decided that she could do it better, being a visionary for Jimmy Choo. This is a great decision, if you’re bringing plenty of prove-it ammo to the gunfight.
It’s close, as to which Sweeney campaign wins — because they are sisters.
In true feminist style, Tory Burch has Sweeney fixing her own breakdown. And some damn sexy thoughts fill our corrupted minds watching her. What do you think?
Anne wears stilettos, loves kitten heels and was never a Birkenstock gal. So I should be saying Jimmy Choo wins the Who Did It Better? Sweeney shoe campaigns showdown.
Still, the Tory Burch Miller x Sweeney entry against Jimmy Choo x Sweeney shoes-in-the-desert showdown has stayed with me for two years, with instant recall. This is a very tough call.
Photographer Oliver Hadlee Pearch [IG] captures Sweeney, with styling by Virginie Benarroch. / Hair by Glen Oropeza; makeup by Melissa Hernandez