H&M celebrates Spring 2024 as a time of rebirth and new beginnings in a fresh and sophisticated campaign with equally upmarket clothes. For the women’s portion, models include Anok Yai, Bibi Breslin, Precious Lee, Raquel Zimmermann and Vittoria Ceretti styled by Kate Phelan.
Photographer Rafael Pavarotti [IG] is behind the lens, working with Albert Moya on what’s an exceptional and esoteric campaign film — the entire director’s cut.
In recent days, H&M received positive news in response to the Spring 2024 collections. H&M Group CEO Daniel Ervér, who abruptly replaced Helena Helmersson at the end of January, will tell you that he had little to do with the results.
H&M under Helmersson got caught in the worst possible squeeze and Ervér was her partner in that squeeze, being head of H&M for the last four years.
COVID came and Shein took off like an online rocket ship.
H&M controlled 16% of the fast fashion market in the US in November 2022, behind Shein's 50%. H&M’s $24.9 billion market cap as of November 2023 is approximately 35% of Shein's 2023 private valuation of $66 billion.
Louis Vuitton is in Olympic Games Paris 2024 countdown, as a lead brand in LVMH’s role as a top sponsor of this summer’s games.
Dropping the new Louis Vuitton Nautical Capsule 2024 this weekend reminds us that some fashion trends truly possess heritage status — in the way that the Olympics are heritage.
Women, Sailing and the Olympics
The world has changed almost beyond recognition since the summer of 1924 — the last time Paris hosted the summer Olympics. One simple statistic grabs our attention immediately: 2954 men competed in the 1924 games and 135 women. AOC digs deep into women in competitive sailing a century ago.
Louis Vuitton's foray into the prestigious realm of sailing and its premier position in the LVMH sponsor umbrella of the Paris 2024 Summer Games spills next into Barcelona, where Louis Vuitton hosts in late August 2024 the America's Cup Challenger Selection Series. Hosting the event since 1983 and subsequently renamed the Louis Vuitton Cup, it culminates in the race for a new America’s Cup Winner.
Designer and eco-activist Stella McCartney [IG] releases her summer 2024 campaign, starring fellow Gaia lover Cara Delevingne.
The summer 2024 collection is Stella McCartney’s most sustainable ever, crafted from 95% conscious materials. Below, Cara holds the Frame bag, crafted from a leather alternative, made from apple waste.
Photographer Harley Weir [IG] captures the model-actor at VeoliaUK’s [IG] South London recycling center.
Frequent Saint Laurent photographer Juergen Teller captures models Ajus Samuels, Eva Herzigova, Loli Bahia, and Penelope Ternes showcasing the Summer 2024 campaign. / Hair by Duffy; makeup by Dame Pat McGrath
It was the jewelry that dominated the collection. Big, bold and brash metals became modern sculptures, impacted by trends in metallurgy to lighten the weight of heavy-appearing cuffs and outlandish, oversized earrings, showcased against the classic colors of navy, brown and black ready-to-wear.
Italian luxury brand Valentino is making headlines today, with news that the maison’s creative director Pierpaolo Piccioli has come to the end of his Valentino tenure after 25 years.
The Italian humanist was not a member of the Maison Valentino family in 1995, when esteemed photographer Herb Ritts [IG] created this series of elegant but sensually provocative images anchored by Christy Turlington of the Valentino F/W 1995.96 collection for Vanity Fair US.
AOC wonders if fashion scholars have explored this transition of sexual mores, especially within the Italian brands, who historically and geographically lived closer to the Levant-based lands of the goddess worship that predated monotheism.
What is true is that the woman — Turlington here — is the center of this ritualistic fashion ritual, captured for Valentino in 1995 by Herb Ritts.
Hailey Bieber, FILA’s [IG] global brand ambassador and fall 2023 announced design collaborator with a three-year contract, introduces a new generation to its iconic, best-selling Settanta jacket.
Italian-brand FILA’s heritage-style Settanta debuted in 1976, made popular by legendary Swedish tennis star Bjorn Borg.
The watery effect of Pucci’s heritage Vivara print takes the stage in a new Spring 2024 campaign headlined by Vittoria Ceretti and captured by Mario Sorrenti [IG] at Villa L’Alma near Milan.
Pucci Artistic Director Camille Miceli has invited us to Rome on April 4 to view Vivara in action as "one of the house's most iconic prints, dating back to 1965 and featured in all the archives."
To many of us, Pucci is an absolute jewel, with speculation-only 2023 revenue of $100m. If any group can nurture her to Pucci’s maximum potential, it’s LVMH.
Previously working under LVMH’s Sidney Toledano as the chief executive of smaller brands like Celine and Fendi, Camille Micelli at Pucci — along with Belgian fashion executive Saar Debrouwere as Pucci CEO — will operate under the guidance of Michael Burke, who recently took the helm from Toledano.
I dig deeply into the LVMH approach to developing talent in the Michael Burke link above.
Coco Chanel's connection to Villa Noailles [IG] is a fascinating chapter in fashion history. That unique relationship is expressed in the Chanel [IG] Spring 2024 ad campaign and also in lush floral prints inspired by the villa itself, located in Hyères, in the heart of the South of France.
This year, the campaign stars actor Riley Keough, named days ago as Chanel’s new ambassador, alongside longtime Chanel muse, supermodel Rianne Van Rompaey.
Villa Noailles was celebrated at Chanel’s Spring 2024 PFW runway show last October. The new campaign by frequent Chanel collaborators Inez and Vinoodh [IG], unfolds in the villa’s garden and its iconic pink room, envisioned as sanctuaries of creativity and happiness for the Chanel woman.
Mega-watt supermodel Gisele Bündchen returns as the face of Arezzo’s [IG] new 2024 campaign called ‘On My Way’.
Bündchen is seen posing in black-and-white backgrounds and posing in gold rose-shaped heels [above] and spiked ballet flats. “Your light is your path. Your uniqueness. Your power,” reads the caption.
Rita Lazarotti styles Gisele wearing gold-metal, stiletto-heel boots and ankle-strap stiletto sandals. Photographer Gui Paganini [IG] is behind the lens with creative direction from Giovanni Bianco.
Designer Charaf Tajer shares Casablanca [IG] S/S 2024 campaign images styled by Ola Ebiti. Models Maty Fall and Mumin Jangani are lensed by Jordan Hemingway [IG]./ Hair by Karim Belghiran; makeup by Anne Sophie Costa
Ralph Lauren Collection Spring 2024 releases key images on Instagram and Ralph Lauren online, presumably with a print campaign to follow. Models in the first release include Adele Aldighieri, Bruno Tenorio, Felice Nova Noordhoff, Maty Fall and Sui He are lensed by Carter Berg [IG].
Whatever you think of this bold Ralph Lauren design formula, it’s working in the corporate financial statements.
Excellent Holiday 2023 Performance at Ralph Lauren
Ralph Lauren reported its third quarter sales — which include holiday 2023 — on February 8, 2024. The results put Ralph Lauren in LVMH territory, with their organic revenue growth of 10%, and not Kering Group, who reported a 5% holiday sales decrease.
Today, supermodel Candice Swanepoel and Carolina Sanchez [IG] deliver divine new images lensed by Jerome Duran [IG] for the Tropic of C x Agua Bendita swimwear collaboration.
A Gaia Love Letter
Respect and joy over the gifts of the natural world are center stage for both brands: Tropic of C and Agua Bendita. Sustainability and a deep-seeded respect for Gaia are key brand planks.
Equally important, connections among mothers and their children send precious Gaia statements about human connections on earth.
Mushrooms on Two Levels of Symbolism: Ancient Worship and a Global Mushroom Network
The creation of a charming mushroom print for the Tropic of C x Agua Bendita drop has deep roots in many ancient cultures around the world.
In particular, our focus on psilocybin or ‘magic mushrooms’ is fundamental to the much-acclaimed rise of western civilization.
Top model Imaan Hammam fronts the late February 2024 release of Zara Swimwear. The images remind us that spring is coming in to the northern hemisphere, and swimming is on our minds.
Some of the earliest examples of ancient swimmers include the frescoes in the Cave of Swimmers in Egypt, dating back to around 10,000 years ago.
Water holds immense symbolic significance in various global religions due to its powerful and transformative nature. In many belief systems, water is seen as a source of life and purification.
Read on about the role of water in Buddhism, Hinduism, Islam and indigenous cultures.
If you believe in the dopamine dressing effects of bold colors on the brain, the new Gisele Bündchen Balmain Spring 2024 campaign is better than a 90% bioavailability liquid infusion of vitamin B.
Gisele, you can use your brain-activation talents in a patriotic way for your second-home country.
Gisele, how about joining forces with Taylor Swift in an American 2024 presidential election get-out-the-vote campaign? No choosing sides; just get folks to register in their states and vote for their preferred candidate.
As Trump bears down on Taylor Swift in the coming months, she could use a shoulder to lean on. Don’t worry, yummy mummy. Just show off your Jiu-Jitsu moves, Gisele, and MAGA will stand down. PS: they say nasty things about you, girl.
Supermodel Earth Mother Gisele Bundchen headlines Alaïa’s Spring 2024 campaign with bright red lips and a mile-wide smile. Now, THIS is a glam drop.
The red lipstick blew Anne away — with a big smile. Just two days ago she was saddened by a group of women — ones Anne regards as strong women’s rights activists and people she’s worked with on political campaigns — just crucifying Taylor Swift over her red lipstick.
Lulu, AOC’s AI assistant, reminded her that red lipstick has long been associated with the suffragettes and women’s rights.
Original supermodel and “legendary’ Gianni Versace muse, Claudia Schiffer takes the star position in the Versace spring/summer 2024 campaign.
Friend to the house and close friend of Donatella Versace, Schiffer wore a similar Atelier Versace version of the dress to the recent premiere of the Argylle movie in London.
Photographer Mert Alas [IG] captures Claudia, who is joined by Loli Bahia, Mona Tougaard, and Fernando Lindez in the campaign spotlight.
In 1992 American designer Donna Karan launched her campaign “In Women We Trust” shot by Peter Lindbergh. That fashion maverick statement about female leadership and competence was celebrated again today — not with America’s first woman president which we’ve all hoped for — but with photographer legend Annie Leibovitz gathering eight models so famous that they can go by their first names without confusion.
Featured in the Donna Karan revival campaign are Amber Valletta, Carolyn Murphy, Cindy Crawford, Imaan Hammam, Karlie Kloss, Linda Evangelista, Liya Kebede and Shalom Harlow.
Photographer Leibovitz shot the campaign in a Brooklyn warehouse, with video by Barbara Leibovitz Hellman and styling by Jessica Diehl.
Netflix announced on Wednesday that Emily Ratajkowski will join the new Lena Dunham series ‘Too Much’, a romantic comedy series created by Dunham and husband Luis Felber.
The announcement is perfect timing for EmRata, who returns as the face of the latest Viktor & Rolf Flowerbomb Tiger Lily perfume campaign, lensed by Anthony Arquier [IG].
Top model Barbara Palvin brings her sensual mix of femininity and seductive, innocent coquette to For Love & Lemons Valentine’s Day 2024collection, lensed by Carin Backoff [IG].
The History of Valentine’s Day
AOC embarked on a brief history of Valentine’s Day to support these images. It became so complicated with historical data that resonates with 2023 politics in America, that we are backing off and issuing it separately ‘next-door’ to this page.
In advance of his NFL Super Bowl Sunday halftime show, Usher fronts a new campaign for SKIMS Stretch and SKIMS Cotton mens collections.
“Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” Usher told the press about his Skims debut. “Launching this campaign ahead of multiple career milestones feels like a full circle moment, with SKIMS.”
The brand will be offering an exclusive version of Usher’s new album, ‘Coming Home’, featuring a bonus track. The Skims product drops on Monday, February 12, noon EST.