In advance of his NFL Super Bowl Sunday halftime show, Usher fronts a new campaign for SKIMS Stretch and SKIMS Cotton mens collections.

The new campaign comes after the release of music star Lana Del Ray also suiting up for the SKIMS 2024 Valentine’s Day business.

“Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” Usher told the press about his Skims debut. “Launching this campaign ahead of multiple career milestones feels like a full circle moment, with SKIMS.”

The brand will be offering an exclusive version of Usher’s new album, ‘Coming Home’, featuring a bonus track. The Skims product drops on Monday, February 12, noon EST.

Skims founders Kim Kardashian and her partners Emma and Jens Grede are playing LeBron James-level powerball in February 2024.

While revenue and profit figures have not been released, Skim’s CEO Jens Grede has declared the company profitable in recent fundraising presentations. Grede speculated an expected revenue of $750m for 2023, up 50% from $500m in 2022, and an anticipated net profit of $190m by year’s end.

SKIMS and the NBA

Speaking of LeBron James, The National Basketball Association (NBA) and SKIMS announced in late September 2023, a multiyear partnership, making SKIMS the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball.

“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” said Kim Kardashian, Co-Founder & Creative Director, SKIMS about the new partnership. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”

SKIMS New Executive Team Is Loading Up Big Time

SKIMS has an executive team that makes Victoria’s Secret look like it’s playing dollhouse. In late Spring 2022, Kim Kardashian and the Skims team hired Nike’s Jordan Brand’s Andy Muir as Chief Financial Officer.

“As Skims expands globally, it’s important to me that we partner with people who resonate with international audiences,” Kardashian said about the hire, wrote WWD. “As a young brand that’s still growing, we are focused on aligning ourselves with those who represent our brand mission and ethos, while having global influence.”

Bloomberg has floated informed speculation that a SKIMS IPO is coming in 2024. Muir’s 2022 hire to the CFO position was interpreted by the financial markets as confirmation of an IPO in the planning.

Robert Norton’s Quiet 2023 Skims Arrival from Moncler/Ralph Lauren

In late January 2023, Skims hired Robert Norton to the role of chief commercial officer, a newly created role for the company.

Norton arrived at Skims from Moncler, where he served as president of Moncler Americas. Norton’s prior work experience included serving as chief executive officer of the Americas for Roberto Cavalli and 15 years at Ralph Lauren, where he served as VP and divisional merchandise manager of men’s. Prior to that assignment, Norton was VP Ralph Lauren Retail, North America.

Announcing the news via the company's LinkedIn, Skims said it hired Norton to turn its company into a "global retail brand."

“I have been a fan of Robert’s for several years and believe him to be a rare, creatively minded executive who knows how to build both a brand and a business," said Jens Grede, co-founder and CEO of Skims.