Usher's V-Day 2024 SKIMS Mens Campaign Hits on New NBA Alliance AOC Fashion

In advance of his NFL Super Bowl Sunday halftime show, Usher fronts a new campaign for SKIMS Stretch and SKIMS Cotton mens collections.

The new campaign comes after the release of music star Lana Del Ray also suiting up for the SKIMS 2024 Valentine’s Day business.

“Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” Usher told the press about his Skims debut. “Launching this campaign ahead of multiple career milestones feels like a full circle moment, with SKIMS.”

The brand will be offering an exclusive version of Usher’s new album, ‘Coming Home’, featuring a bonus track. The Skims product drops on Monday, February 12, noon EST.

SKIMS and the NBA

The National Basketball Association (NBA) and SKIMS announced in late September 2023, a multiyear partnership, making SKIMS the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball.

As always, Skims is on the move.