Abby & Ajok Worship Sand and Sun in Tory Burch Resort Campaign 2022
/
Louis Vuitton SS2022 Campaign with Hoyeon, Kristine, Mona, Rianne Lensed by David Sims
/
Models Hoyeon Jung, Kristine Lindseth, Mona Tougaard and Rianne Van Rompaey are in high-energy fashion action for Louis Vuitton’s S/S 2022 Campaign. David Sims is behind the lens with styling by Florent Buonomano and Marie-Amélie Sauvé./ Hair by Duffy; makeup by Lucia Pieroni
Read MoreBurberry Lunar New Year 2022 Campaign Celebrates Tiger's Strong, Confident Spirit
/
Models Liu Bingbing, Liu Chunjie, Wang Xiangguo and Yang Ling front Burberry’s Lunar New Year 2022 campaign, lensed by photographer Feng Li.
The exclusive collection is presented in a series of images that celebrate the year of the tiger’s strong, confident spirit. The collection features a tiger stripe animal print in an orange hue that adorns our signature Lola and Olympia bags, as well as cashmere scarves and sneakers.
Read MoreLV x NBA: AOC Catches Up With a Brilliant Virgil Abloh 'For the Ages' Collaboration
/
AOC is working to define the key creative concepts of the esteemed and beloved, now departed into the cosmos, Louis Vuitton Men’s Artistic Director Virgil Abloh. At no point did we cover Abloh’s work with the NBA.
Looking Back to Move Forward
Rather than just post-date articles into the past — which we typically do in posting archival material, in order to keep the model, photographers and now brand archives sequential by date — AOC shares this new article about a collection that actually debuted in May 2021. More will come.
Pretend you are reading this article, as we would have written it, had we known about the second LV x NBA collaboration [or the first one!!!]. Having just looked at three collections — this one is the second drop — the product design is just gorgeous.
We will pull together other elements of the collab, because AOC’s marketing/branding instincts are having a big WOW moment over this concept.
Note also that the $2200 late May drop basketball that AOC references at the end of this article is now on sale at Sotheby’s for $8000. This discovery prompted me to ask Google if Sotheby’s is now in the resale market, as opposed to exclusively bidding auctions. The answer is “yes”. Read on.
AOC Writes About a May 2021 LV x NBA Drop
Louis Vuitton sharee its second collection created in collaboration with the NBA called Louis Vuitton x Capsule Collection II in May 2021.
LV artistic director Virgil Abloh delivered a collection that merges American sports and fine French craftsmanship, as well as uniting the signature emblems of the two iconic institutions in a sophisticated and male elegance way.
Abloh referred to the process as “transversal”, a concept fundamental to his design approach in fashion as well as architecture.
In geometry, a transversal is a line that passes through two lines in the same plane at two distinct points. If the angles created by the intersection are identical, then the lines are running technically parallel in geometry-speak. Abloh sought to create ideas that intersect seemingly parallel lines not automatically guaranteed to intersect at some future point. He created the intersection of seemingly ‘of little interest to each other ‘entities.
The three-year partnership between the NBA and Louis Vuitton was announced in January 2020.
“Fashion muses aren’t predictable. Ideas of luxury can be found in the sports world and its champions as much as in traditional forms of artistry. This collection celebrates the cultural contribution of basketball and its diverse characters, and the idea of relatability as a force of unity today,” Abloh said in announcing the exciting collab.
The second LV x NBA collection for Pre Fall 21 alluded to the way basketball players dress as they travel to games, conduct their many business affairs off the court and often speak at press conferences. Many NBA players manage businesses directly related to their sports prowess, but also in unrelated categories like real estate. Many are investors in major new business concepts and especially ones looking for seed money — translated startups.
Louis Vuitton hopes that NBA fans will identify with and support the collab, rich in sophisticated merchandise that goes far beyond the mass market concept of NBA merchandising.
NBA Playoff Winners Meet Louis Vuitton Trunk Makers
WWD reported, when the project was announced in early 2020, that The Larry O’Brien Trophy, presented annually to the NBA team that wins the final championship game, “now travels in a case custom-made by six craftsmen working more than 100 hours at the Vuitton workshops in the Paris suburb of Asnières. Coated in the house’s signature monogram canvas, it is lined with microfiber in the NBA’s trademark blue.”
In another brilliant move, Vuitton has created a matching double-door wardrobe trunk for the players who won the championship, designed to house clothing, accessories and footwear.
Given the rich sophistication of the merchandise, it deserves a worthy trunk to travel in.
Virgil Abloh and Don Crawley
The Louis Vuitton x Capsule Collection II also featured selected pieces designed together with Don Crawley, known professionally as Don C, an American streetwear designer from Chicago, Illinois. Crawley has a long relationship with Kanye West.
The collection also introduced the first ever Louis Vuitton basketball [LV x NBA] at a cool price of $2200. The Louis Vuitton x NBA Capsule Collection II dropped in stores worldwide on May 28th, 2021.
AOC loves the Louis Vuitton collaboration with the NBA in a heart-felt way, because it gives the NBA players the respect they deserve in a post Colin Kaepernick [NFL, we know] world. There’s no NBA-related “shut up and dribble” BS attitude in this LV project. Call AOC inspired. ~ Anne
Steven Meisel Captures Abby, Amar, Gigi, Imaan and Mika for Moschino SS-2022 Campaign
/
Jeremy Scott puts together an all-star team for Moschino’s SS2022 ad campaign. Models Abby Champion, Amar Akway, Gigi Hadid, Imaan Hammam, and Mika Schneider wear glam parfait colors, styled with sophisticated wit by Carlyne Cerf de Dudzeele. Photographer Steven Meisel captures the campaign with art direction by Jason Duzansky./ Makeup by Pat McGrath; hair by Guido Palau
Read MoreThe North Face X Gucci Quietly Drops Big a Second Time to Lead 2022 Collaborations
/
The North Face X Gucci Quietly Drops Big a Second Time to Lead 2022 Collaborations AOC Fashion
The North Face X Gucci doubles down on a BIG New Year’s launch of chapter two of their collaboration. We say that emphasis has shifted from fashion runway camp patterns and global tribe explorers with good hearts in last year’s January debut to closeup images of practical technical gear that means business for 2022.
As more than one blogger has pointed out, no one is seriously mountaineering Tibet’s Everest North Face or Cho Oyu in these clothes. But there is a serious performance attitude in the pieces and accessories that creates a different energy and seriousness from the first drop. AOC loves the closeup shots, and we are always suckers for flowers.
Kudos to French photography duo, twin brothers Jalan and Jibril Durimel, [IG], who shot the campaign in Iceland. Born in Paris to parents from the island of Guadeloupe, at the age of 4 they moved to Miami where they first jumped into the waters of American culture.
GUCCI X The North Face Launches with Camp Design Happy Colors, Patterns
/
GUCCI X The North Face Launches with Camp Design Happy Colors, Patterns AOC Fashion
GUCCI X THE NORTH FACE has landed, with a visual emphasis on Gucci. Experts will look under the hood of this magic backpack ride to understand the less obvious North Face performance -gear qualities of the camp-fashion garments.
The Gucci-color palette is packed with vivid colors and whimsy galore, a design vision that makes the collection distinctly runway-friendly. Does the collab project performance? Not really. It’s Gucci-camp style all the way — which is probably fantastic — or maybe not. Buyers with high-value credit cards will write the sales success element of this story.
The campaign and lookbook images were shot in The Alps by Daniel Shea [IG], with creative direction by Alessandro Michele and art direction by Christopher Simmonds.
Abby Champion, Mona Tougaard Front J.W. Anderson S/S 2022 Lookbook
/
Models Abby Champion and Mona Tougaard take a simple, clean but colorful approach to J.W. Anderson’s S/S 2022 Lookbook. Benjamin Bruno styles the ‘industrial meets sleek chic’ collection in images by Juergen Teller with creative direction by Dovile Drizyte.
Read MoreLéa Seydoux Soft Sells Louis Vuitton Capucines Bag, Spell on You LV Fragrance
/
Exuding the strength of character of the Louis Vuitton woman, House Ambassador Léa Seydoux showcases the Maison’s iconic Capucines bag. One of the Maison’s most sophisticated designs, the “emblematic bag is made to endure time, to become a soulful reflection of the woman whose life it accompanies.”
Shot by Steven Meisel, Seydous poses at the Fondation Louis Vuitton near artwork by Gerhard Richter. Styling by Marie-Amélie Sauvé, with art direction by Jason Duzansky; and set design by Mary Howard.
Read MoreTom Ford Pre-SS2022 Holiday Images by Carlijn Jacobs with Nyarach Abouch Ayuel
/
Tom Ford Pre-SS2022 Holiday Images by Carlijn Jacobs with Nyarach Abouch Ayuel AOC Fashion
Model Nyarach Abouch Ayuel is styled by Alice Goddard in Tom Ford Pre-SS22 Holiday fashion images lensed by Carlijn Jacobs [IG].
Philip Messmann Shot H&M Fall 2021 Outerwear with Gorpcore Design Vibe
/
Philip Messmann Shot H&M Fall 2021 Outerwear with Gorpcore Design Vibe AOC Fashion
Photographer Philip Messmann [IG] captured H&M’s Fall 2021 Outerwear campaign, styled by Lisa Lindqwister. The cast included models and actors Jessica Dalliah , Lily Newmark, Mustapha, and Olivia Vinten in a gorpcore design mix of functional outerwear and utilitarian garments with a sprinkle of mountain chic. Lisa Lindqwister styled the shoot./ Hair by Linda Shalabi; makeup by Ignacio Alonso
Burberry Outerwear Winter 2021/22 Collection Lensed by Ewen Spencer
/
Checking out British photographer Ewen Spencer’s [IG] work — after posting his new Dazed fashion story — AOC shares his snaps of the Burberry Outerwear Winter 2021 collection. Models include circus artist Bon Loader, dancers Charlotte Samaroo and Joshua James Smith, Xiaoyi Liu and more styled by Ana Steiner and James Campbell.
Read MorePolo Ralph Lauren 2021 Holiday Campaign Hugs Committed, Progressive Hearts
/
The Polo Ralph Lauren 2021 Holiday Campaign reminds me that some of the best things in life are free — but not easy to assemble in one place. It’s damn difficult — sort of like telling the true story of America.
Ralph Lauren is on our Side: Don’t Blow it Ralph!
The top line takeaway — in case you are blind — is the concept of one global family with different but also shared values. Polo Ralph Lauren is for global citizens and the walls that we are trying to break through with all our might. That is one hell of a credential to be holding in your brand deck, so don’t screw it up, Ralph Lauren.
It may be a losing battle, frankly — crashing through these walls with all our might — but Polo Ralph Lauren is on our side — and not for the first time. We’ve been writing about Ralph Lauren’s best efforts for several years now.
AOC has criticized the Ralph Lauren brand a decade ago, but their pitch is near-perfect now.
Read More
Zimmermann Resort Swim 2021-2022 with Joan Smalls by Benny Horne in Hydra, Greece
/
Zimmermann Resort Swim 2021-2022 with Joan Smalls by Benny Horne in Hydra, Greece AOC Fashion
Zimmermann Resort 2021-22 continues its voyage through Hydra, Greece with top model Joan Smalls taking charge from Anna Ewers. We assume that photographer Benny Horne and stylist Romy Frydman will join the entire crew at sundown. Because there are few experiences as wonderful as cocktails along the Greek coast with a glorious sunset on the horizon.
Bella Hadid and Cindy Bruna Sizzle in MICHAEL Michael Kors x 007 Fall 2021 Collab
/
Glamazons Bella Hadid and Cindy Bruna bring unadulterated Bond Girl sex appeal to The Ocean Club, a Four Seasons Resort in the Bahamas. The duo fronts another piece of MICHAEL Michael Kors and Michael Kors mother brand collaboration with the new movie ‘No Time To Die’.
“I love the independence and the multifaceted character of each different Bond girl. She can be ANYTHING and everything. Anywhere and nowhere. Classic, cool and independent,” Bella enthuses about the 11-piece collection of swimwear, luggage, handbags and sandals. Martini glass is not included.
Read MoreSteven Meisel's 10 Fab Female Faces for Zara Studio Fall 2021 Campaign
/
Steven Meisel on photography, Fabien Baron on art direction and Karl Templer as stylist are in the house for the new Zara Studio [IG] campaign — a creative effort that sings like an opera star. It’s not often that we just look at images and in 5 seconds know the photographer behind them.
Add 10 models who aren’t wooden mannequins, and Zara Studio has — not a remarkable campaign in a fashion history sense — but a unique, superbly-executed campaign that knocks on the doors of women’s psyches with joy, inner convictions and backbone. it makes AOC want a campaign or fashion story with women all around the world roaring in unison.
We love it, and AOC tends to reject campaigns and fashion stories that are formulaic. So Zara, Meisel, Baron and Templer took 10 unique faces: Amar Akway, Chiharu Okunugi, Kirsten Owen, Marisa Berenson, Meadow Walker, Precious Lee, Raquel Zimmermann, Rianne van Rompaey, Sasha Pivovarova and Yumi Nu and mixed a grade AAAAA studio campaign. That IS NOT an easy feat. ~ Anne
Read MoreAlek Wek Shares Her Design Artistry in Fall 2021 Weekend Max Mara Collab
/
In Fall 2021 Alek Wek collaborates with Weekend Max Mara on a Signature capsule collection. Mixing “African culture with a London calling vibe and a touch of Boho,” the United Nations’ Good Will Ambassador combined references from her origins in South Sudan with the shared needs for versatility among today’s women on the move.
Read MoreLaQuan Smith Will Show His Spring 2022 Collection in Famous NYC Landmark
/