AOC is working to define the key creative concepts of the esteemed and beloved, now departed into the cosmos, Louis Vuitton Men’s Artistic Director Virgil Abloh. At no point did we cover Abloh’s work with the NBA.

Looking Back to Move Forward

Rather than just post-date articles into the past — which we typically do in posting archival material, in order to keep the model, photographers and now brand archives sequential by date — AOC shares this new article about a collection that actually debuted in May 2021. More will come.

Pretend you are reading this article, as we would have written it, had we known about the second LV x NBA collaboration [or the first one!!!]. Having just looked at three collections — this one is the second drop — the product design is just gorgeous.

We will pull together other elements of the collab, because AOC’s marketing/branding instincts are having a big WOW moment over this concept.

Note also that the $2200 late May drop basketball that AOC references at the end of this article is now on sale at Sotheby’s for $8000. This discovery prompted me to ask Google if Sotheby’s is now in the resale market, as opposed to exclusively bidding auctions. The answer is “yes”. Read on.

AOC Writes About a May 2021 LV x NBA Drop

Louis Vuitton sharee its second collection created in collaboration with the NBA called Louis Vuitton x Capsule Collection II in May 2021.

LV artistic director Virgil Abloh delivered a collection that merges American sports and fine French craftsmanship, as well as uniting the signature emblems of the two iconic institutions in a sophisticated and male elegance way.

Abloh referred to the process as “transversal”, a concept fundamental to his design approach in fashion as well as architecture.

In geometry, a transversal is a line that passes through two lines in the same plane at two distinct points. If the angles created by the intersection are identical, then the lines are running technically parallel in geometry-speak. Abloh sought to create ideas that intersect seemingly parallel lines not automatically guaranteed to intersect at some future point. He created the intersection of seemingly ‘of little interest to each other ‘entities.

The three-year partnership between the NBA and Louis Vuitton was announced in January 2020.

“Fashion muses aren’t predictable. Ideas of luxury can be found in the sports world and its champions as much as in traditional forms of artistry. This collection celebrates the cultural contribution of basketball and its diverse characters, and the idea of relatability as a force of unity today,” Abloh said in announcing the exciting collab.

The second LV x NBA collection for Pre Fall 21 alluded to the way basketball players dress as they travel to games, conduct their many business affairs off the court and often speak at press conferences. Many NBA players manage businesses directly related to their sports prowess, but also in unrelated categories like real estate. Many are investors in major new business concepts and especially ones looking for seed money — translated startups.

Louis Vuitton hopes that NBA fans will identify with and support the collab, rich in sophisticated merchandise that goes far beyond the mass market concept of NBA merchandising.

NBA Playoff Winners Meet Louis Vuitton Trunk Makers

WWD reported, when the project was announced in early 2020, that The Larry O’Brien Trophy, presented annually to the NBA team that wins the final championship game, “now travels in a case custom-made by six craftsmen working more than 100 hours at the Vuitton workshops in the Paris suburb of Asnières. Coated in the house’s signature monogram canvas, it is lined with microfiber in the NBA’s trademark blue.”

In another brilliant move, Vuitton has created a matching double-door wardrobe trunk for the players who won the championship, designed to house clothing, accessories and footwear.

Given the rich sophistication of the merchandise, it deserves a worthy trunk to travel in.

Virgil Abloh and Don Crawley

The Louis Vuitton x Capsule Collection II also featured selected pieces designed together with Don Crawley, known professionally as Don C, an American streetwear designer from Chicago, Illinois. Crawley has a long relationship with Kanye West.

The collection also introduced the first ever Louis Vuitton basketball [LV x NBA] at a cool price of $2200. The Louis Vuitton x NBA Capsule Collection II dropped in stores worldwide on May 28th, 2021.

AOC loves the Louis Vuitton collaboration with the NBA in a heart-felt way, because it gives the NBA players the respect they deserve in a post Colin Kaepernick [NFL, we know] world. There’s no NBA-related “shut up and dribble” BS attitude in this LV project. Call AOC inspired. ~ Anne