The North Face X Gucci Quietly Drops Big a Second Time to Lead 2022 Collaborations AOC Fashion

The North Face X Gucci doubles down on a BIG New Year’s launch of chapter two of their collaboration. We say that emphasis has shifted from fashion runway camp patterns and global tribe explorers with good hearts in last year’s January debut to closeup images of practical technical gear that means business for 2022.

As more than one blogger has pointed out, no one is seriously mountaineering Tibet’s Everest North Face or Cho Oyu in these clothes. But there is a serious performance attitude in the pieces and accessories that creates a different energy and seriousness from the first drop. AOC loves the closeup shots, and we are always suckers for flowers.

Kudos to French photography duo, twin brothers Jalan and Jibril Durimel, [IG], who shot the campaign in Iceland. Born in Paris to parents from the island of Guadeloupe, at the age of 4 they moved to Miami where they first jumped into the waters of American culture.